GoPro will no longer be an action camera brand

As we have recently learned from our colleagues at Ride Apart, GoPro has just announced the purchase of the Australian company Forcite Helmets. Both brands, with a high presence in the two-wheeled sector, intend to continue working together in the development of new technologies.

It may interest you: The smart helmet is now a reality (and it is economical)

As explained in the statement issued by the American firm: GoPro “is intended to accelerate Forcite’s vision of delivering a safer, more dynamic motorcycling experience through technology-enabled motorcycle helmets, with the long-term goal of enabling other helmet categories over time.”

GoPro and Forcite Helmet Systems will sign the definitive agreement in the coming weeks

Let us remember that Forcite has been working for several years on the development of the MK1S “the economical smart helmet that is already mass produced.” In the words of the executive director of GoProNicholas Woodman:

“The large helmet market represents a significant TAM expansion opportunity for GoPro, and we are excited to have the Forcite team join us so that together we can work to improve the performance and safety of various types of helmets, starting with motorcycle helmets.”

And continues: “GoPro has built a strong brand internationally in all forms of motorsports and has enjoyed a strong following among motorcycle enthusiasts. “We are excited to leverage our brand reputation along with our technical and operational capabilities to address what we believe is long-term growth.”

GoPro announces the purchase of Forcite Helmet Systems

He concludes by clarifying that: “In addition to our plan to develop our own line of GoPro-branded helmets, we are excited to partner with other leading helmet brands to help technologically enable their own helmet lines. “We have great respect for established brands and look forward to working with them to help drive the industry forward together.”

For its part, Forcite alludes to the fact that: “GoPro is a major global brand and digital imaging company with millions of people around the world enjoying its market-leading products and technology.”

And they continue: “In particular, GoPro has a long history and a very strong brand in motorsports, and the Forcite team is more than excited to join them to scale our collective businesses and innovate in an exceptional way”. Both parties have stated that it will be They hope to have this agreement closed in the first quarter of 2024.

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