Yamaha invests in River, a young Indian company focused on new technologies

In January 2023 we announced the River EV, the Indian electric scooter with a certain resemblance to the Yamaha Neos. That test prototype ended up being launched on the market under the commercial name Indie, keeping the main design features that it showed from the beginning almost unchanged.

We do not know if this resemblance to Yamaha’s Neos has been key for the Japanese brand to finally take over the Indian startup. What we can tell you is that recently, the Japanese firm has issued a statement explaining the details of the operation and, above all, what were the essential reasons that led it to make this decision.

River is a key part of Yamaha’s plans in India

River develops, manufactures and markets electric scooters in India, the world’s largest market for electric two-wheelers. “River has established River Mobility Private Limited in Bengaluru as a group company, offering electric scooters that excel in both quality and design.”. They explain from Yamaha.

And continues: “This investment is for the Series B financing round of River through third-party assignment.” In the words of the Indian company“Existing investors Al Futtaim Group, Lowercarbon Capital, Toyota Ventures and Maniv Mobility also participated in the round.”

And they end by explaining in this regard: “The newly obtained capital will help expand the distribution network and services of River in all the country. River will also use the funds to invest more in R&D for its future product line.”

For its part, Yamaha is seeking new business partnerships with the company in the Indian electric vehicle market. Explain what: “The Indian government is supporting moves towards electrification as part of its energy diversification initiatives to combat environmental issues and promote domestic manufacturing, and the electric two-wheeler market is growing rapidly.”

Yamaha invests in River, a young Indian company focused on new technologies

Yamaha ends up arguing in that same statement: “In it Environmental Plan 2050 Yamaha Motor Groupthe company has set a goal to reduce Scope 3 CO₂ emissions by 90% by 2050 compared to 2010. This investment is one of the company’s initiatives to achieve this goal.”

Vipin George, Chief Product Officer and Co-Founder of River, comments: “The collaboration with Yamaha will help us leverage the design and technology capabilities we have built in River”.

Concludes: “I learned to ride a Yamaha motorcycle and was amazed at the higher levels of performance they represent. And now, for Yamaha to invest in River It’s a pretty surreal feeling. “I am excited about what the partnership can achieve.”

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