Dorna Sports, SL announced just a few hours ago that the company will be officially renamed MotoGP Sports Entertainment Groupreflecting the continued evolution and growth of the organization, exclusive holder of the commercial and broadcast rights to MotoGP since 1992.
The company’s new name represents a clear vision for the future expanding MotoGP’s position and reflects the evolution of the sport, from a top-level racing championship to a global sports entertainment platform with worldwide cultural impact and resonance.
MotoGP Sports Entertainment Group preserves the company’s philosophy
The name change follows the brand’s renewal in 2024 and reflects the organization’s ambition to expand beyond the traditional boundaries of motorsport, embracing digital innovation, immersive fan interaction, global storytelling and new forms of entertainment that complement the on-track spectacle.
Carmelo Ezpeleta, CEO of MotoGP Sports Entertainment Group: “The company’s name change is much more than a new identity: it is a declaration of intent. MotoGP has grown far beyond a simple championship; it has become a global entertainment company followed with passion around the world.”
He concluded: “As MotoGP Sports Entertainment Group, we build on years of continuous growth to accelerate innovation and global expansion, always preserving the spirit and values that define our sport.” The transition aligns with long-term strategic initiatives designed to strengthen MotoGP’s reach across all continents.
Also to broaden its appeal to a younger and more diverse audience, and improve the fan experience on and off the track. The group will continue to lead the commercial, sporting and fan loyalty development of MotoGP, Moto2, Moto3, the Road to MotoGP programmes, the World Superbike Championship and the newly created Harley Davidson Bagger World Cup, reinforcing its role at all levels of elite motorcycling.
