But why the Zontes 125X Has it exploded just now? Until just a few months ago, it seemed difficult to imagine that a scooter from a relatively young brand could surpass 2 true benchmarks such as the Yamaha NMAX 125 and the Honda PCX 125. However, that is exactly what the June data published by Anesdor.
He Zontes registered 1,826 registrations during the month, exceeding the 1,512 of the month. Yamaha NMAX 125 and the 1,263 of the Honda PCX 125. The data has even more merit if one takes into account that both Japanese models continue to comfortably lead the annual cumulative figures, with 6,592 and 5,648 units respectively, while the Zontes It totals 1,953 and occupies the tenth position among the best-selling scooters of the year.
That is to say, we are not facing a change of reign, but we are facing the first major warning that the market is beginning to look towards new players.
A perfect market for a scooter like the Zontes 125X
Beyond the product itself, June has brought together almost ideal conditions for a model of these characteristics. The L category market grew by 29%, while the scooter segment increased by 28.8%. Furthermore, the private channel represented close to 89% of all registrations, a particularly relevant fact because the Zontes 125X It is designed precisely for that buyer who is looking for a practical solution for everyday life.
Added to this is that more than half of the registrations corresponded to vehicles that can be driven with the A1 license or with the B license and 3 years of experience, exactly the public to whom this scooter is aimed.
Plus, it comes with a price that’s hard to ignore.
It is probably the first reason why many buyers start to pay attention to it. With a price of 2,688 euroshe Zontes 125X It is several hundred euros below its main Japanese rivals. And, obviously, for those looking for their first scooter or simply a tool to get around the city daily, that difference can become the definitive argument.
But the key is not only that it is cheap, it is that it doesn’t look that way, it doesn’t look like an economical scooter. And, from what we are seeing, this factor is very important.
Zontes 125X, premium scooter technology for much less money
This is where Zontes seems to have found the formula. While many manufacturers reserve certain elements for higher versions, the 125X It incorporates them practically from the first moment.
In fact, its equipment includes a 5-inch configurable TFT screen, connectivity via mobile application, disconnectable traction control, Start & StopFull LED lighting with DRL daytime running light, emergency braking light, keyless start and closing, tire pressure and temperature control, double glove box (one of them with USB socket) and a compartment under the seat capable of housing 2 full-face helmets.
The result is an unusual feeling in this price range: that of buying a superior category scooter. As he perfectly summarizes his commercial proposal, the Zontes 125X It has not won June just because it is cheap, it has done so because it seems much more expensive than it costs.
Zontes 125X, light, simple and designed for those arriving from the car
There is an aspect that is less talked about, but that greatly influences the purchasing decision: weight. Yes, with only 108 kg dry, the Zontes It promises to be especially manageable in everyday situations: taking it out of the garage, moving it between cars, putting it on the stand or parking on a sloping street.
This may seem like a minor detail, but for thousands of users who make the jump to a scooter after years of driving only a car, this ease of use generates a lot of confidence and may end up being more important than a few tenths of power or a few km/h of top speed.
In addition, the 15 hp also sells
In the technical sheet there is another piece of information with a strong commercial impact. He Zontes declares the 15 hp allowed by the regulations for a 125 cc motorcycle, combining them with that low weight.
That doesn’t automatically mean it’s better than its rivals. So much Sling as yamaha They have been demonstrating the efficiency and reliability of their engines for years. He Honda PCXfor example, approves a consumption of only 2.1 l/100 km, lower than that declared by the Zonteswhile the NMAX maintains an excellent reputation for both softness and consumption.
The difference is in the message the buyer receives when comparing the technical sheets. He Zontes offers very striking figures on paper, while its rivals play a different asset: the experience accumulated over years.
A very practical scooter for daily use
The scooter purchasing decision rarely depends on power alone. Many users first consider much simpler questions: where to store the helmet, how long it takes to refuel, or whether they need to install a trunk from day one. And, here, also the Zontes presents very solid arguments.
It declares space for 2 full-face helmets under the seat and an 11-liter tank that allows autonomies to be advertised in excess of 500 km. These are figures that correspond exactly to the profile of those who use the scooter as a daily tool to go to work, study or get around the city.
The success of the 125X does not come by chance either
Another mistake would be to think that this model has appeared out of nowhere. During the last months, Zontes has been increasing its presence in the Spanish market thanks to models such as the 368G and a very aggressive product policy. And, since things are done well, the June results clearly reflect it.
The brand became the third in the L category market with 4,499 registrations and a growth of more than 108%. In scooters it went even further, ranking as the second brand of the month, only behind Honda and ahead of Yamaha. He 125X It is, in reality, the consequence of a strategy that was already giving results.
But the reality is that Yamaha and Honda still have a huge advantage
It is advisable, however, to put the data in perspective. Winning a month does not mean dominating the market. In fact, the Yamaha NMAX 125 continues to be the most registered scooter of the year in Spain and the Honda PCX maintains second position with a comfortable advantage over the rest of the competitors.
Furthermore, both models retain assets that are very difficult to quantify. That is, decades of reputation, an extensive network of dealers and workshops, high perceived reliability and a resale value that continues to be one of its great arguments. As we are seeing, these are factors that continue to have a lot of weight for an important part of buyers.
A notice for the entire segment 125
What happened in June is unlikely to change the annual leadership of the Yamaha NMAX or of Honda PCX. But it does send a very clear message to the rest of the market. The buyer of a 125 scooter no longer focuses solely on the logo on the tank. Increasingly, you compare price, equipment, technology and practicality before making a decision.
And that’s where the Zontes 125X He has found his great opportunity. It has attacked right where it hurts most: the relationship between what you pay and what you get.
If he manages to maintain that formula in the coming months, the “blow” of June could cease to be a simple statistical anecdote and become the first chapter of a new battle in the most competitive segment of the Spanish 2-wheel market.
