We announced recently, well, rather the new CEO of KTM did, Gottfried Neumeisterand we echoed his words in relation to X-Bowpossibly the most exclusive product that to date markets the Austrian company: “The motto of restructuring is approach and simplicity”. Thus his analysis of the future of the brand’s supercar began.
An affirmation that had a lot to do with the recent economic rescue by Bajaj Auto, and the new financial and strategic conditions faced by KTM AG. If we unite the fact that during the last campaign, only 36 copies of the model were sold, as they say in these cases when the evidence shines on its own: “White and in bottle, milk.”
Neumeister in a less colloquial way specified: “Last year we sold 36. Again, an exceptional project, in which we have demonstrated our capacity and have one of the best engineers in the world. But the project does not help us sell motorcycles.” So, said this, we all prepared for the total disappearance of the X-Bow within the current range of KTM models … until now.
Beer stands as savior of KTM X-Bow
We are not a joke, among other things, because it is the largest brewing group on the planet, AB Inbev, which has been interested in the acquisition of KTM Sportcar GmbH, the Piere Mobility Piere Mobility subsidiary in charge of the manufacture of the exclusive X-Bow of the Austrian firm. A Belgian company founded by the family Of Mevius and that manages the distribution and sale of brands as reputed in the sector such as Budweiser, Corona or Stella Artois, among others, as Ride Apart’s companions confirm.
It is rumored that the final sale price of KTM Sportcar GmbH is around 10 million euros And that, beyond the business benefits that this operation can have impact on the annual accounts of the Belgian company, it has been the passion of its leaders, because of the motor world, the main reason that the operation comes to fruition.
Specifically, we talked about the Frederic and Gregoire brothers in Mevius, the latter being a recognized rally pilot who currently competes in Rally Raid and previously did the same in the World Rally Championship 2 (WRC 2). Said all this, more than one, in the writing, is right now with a smile from ear to ear.
We do not know if because it is greatly glad that the X-Bow can be saved from that announced disappearance, or because it has been a brewery (those companies to which the aforementioned venerate) in charge of acting the miracle.
Be that as it may, we only hope that the operation is very confirmed very soon and we can continue to enjoy for many years of a special grinder as the X-Bow.
