Keeway Group It celebrates its 20th anniversary in Spain and does so by opening new facilities to carry out its activity. The Keeway brand was born in 1999 in Hungary and arrives in Spain in 2005, the same year that buys 30% of Benelli and becomes a business group. In 2023, the company buys 100% of the Morbidelli brand, also collaborates internationally to distribute the Benda firm.
In this way, Keeway Group chronology would remain this way throughout the last 26 years:
- 1999: Creation of the Keeway brand in Hungary.
- 2005: Buy of 30% of Benelli.
- 2005: Arrival of Keeway and Benelli to Spain.
- 2022: International collaboration with the distribution of the Benda brand.
- 2023: Purchase of 100% of the Morbidelli brand.
Keeway Group premieres new facilities in Polinyà
During these 20 years, Keeway Group Spain has sold more than 100,000 motorcycles among its four brandsoffering the corresponding after -sales service to all its users. The new newly created facilities, with showroom included and 6,000 m²located in the town of Polinyà (Barcelona), have been made to meet the needs of the group and be able to give the best to their network of concessionaires in Spain.
This is thanks to the update, new management and modernization of spare parts, after -sales, commercial, marketing and administration departments. The opening event was attended by great personalities as representatives of Chinese companies in Spain, politicians and specialized press of the motor world.
The event first had the reception of the guests and their pass through the photocall, followed by the official tour of the new facilities, where the different rooms of the ship were explained, then the presentation talks of the CEO of the company Yan Haimei, the mayor of Polinyà (Javier Silva), the representative of the Generalitat de Cataluña (Joan Romero), the commercial director of the group (Raúl Alba) and the Consul General China (Ms. Meng Yuhong).
Once the presentations were finished, a catering was given way, where all the guests were able to share their impressions about the new facilities and the 20 years of experience of the brands of Keeway Group in our territory.
