After knowing that KTM has received green light for its financial restructuring plan after the approval of its creditors in Austria, yesterday, February 25, 2025, orange lights illuminated the winter sky of Muchofen symbolizing a brighter future.
The company is also transforming the way of relating to all those who feel involved with the brand, including customers, fans, racing fans, concessionaires, suppliers, curious and all past and present pilots and those who will come.
Orange Blood: even closer than what really matters
KTM marks its regeneration with new lights, and these rays are the first gesture of a “Orange Blood” campaign (orange blood), which will cover and integrate the KTM community more deeply than ever. The brand is changing and is committed to greater transparency, and a deep connection with the motorcycling industry and its customer base. And one of the main initiatives will be the launch of the platform “Orange Blood.”
We talk about the new official online portal from which KTM will listen and interact. It is where motorists from all over the world can connect, share their passion and even help shape the campaign itself. Everyone is invited to show their “orange blood”, send their stories, and the best will become the global faces of the campaign.
The platform is a unique bushing for the community, with events organized by Motoristas and the possibility of joining the KTM Orange Board. This council, led by brand ambassadors, pilots and dealers, will work side by side with the KTM Executive Directorate to ensure that the brand of the brand is marked by the same people who live and breathe it.
KTM will also allow the global community to organize exits through the “Orange Blood” platform, gathering the pilots on the road. As time passes, the platform will continue to evolve with new functions, which will make it the definitive space for “Orange Bleeders” of all the world.
The “Orange Blood” campaign will include other awareness acts such as graphics, slogans, videos and visual content in network channels, social networks and associated media. Other activities will also be carried out to celebrate the implementation of KTM brand values. KTM continues to embody the mantra “Ready To Race”, demonstrating that this motto is more than a slogan.
This year, the team has successfully conquered the Dakar Rally, demonstrating its hard work and dedication. The red plates of leader in the AMA Supercross championship are a testimony of their commitment and perseverance and KTM is anxious to star in again more exciting achievements in MXGP and Enduro, in addition to continuing its journey in MotoGP, all with the common goal of continuing to offer excellence. This year marks a significant return for KTM, reinforcing the determination of the brand.
Gottfried NeumeisterCEO of KTM AG, he said: “We are still here, the engines are underway, the LED headlights continue to illuminate and we are filling the deposits and loading the batteries as fast as we can. Mistakes have been made and lessons have been learned. Now we want to demonstrate that the KTM brand is up to what people values it. ”
Concludes: “With Orange Blood, we want to be even closer to our clients: their expectations, views and comments are incredibly valuable for our growth. The Orange Bleeders are KTM enthusiastic fans who support us with their experience and their love for our motorcycles, in the good and bad times. As our next announcement says: passion never disappears. “ More information and details about Orange Blood on the official website of the platform itself.
