Norton will present six new motorcycles in the next three years. This means that, in a short period, we will see these new Norton traveling the roads of the world.
Since TVS acquired Norton in 2020 for 19 million euros, the company has worked hard to revitalize this iconic British brand. TVS has invested a total of 134.5 million euros in Norton. And the results will begin to be visible from next year. The first launch of a new model of Norton It is planned for 2025, and it is expected that the new product line will be more affordable than the current one.
Norton Release Details
In a recent interview with Sudarshan Venumanaging director of TVS Motor, the Indian CEO revealed that Norton has big plans for the coming years. So far the company has been selling upgraded versions of existing models prior to the acquisition of TVSHowever, we are about to see the first completely new products developed under the new Indian administration.
Norton plans to launch six motorcycles. The first of these bikes will debut in 2025 in a fully international manner. As we have mentioned, these new models will not be based on the previous ones Atlas of 650 cc or Nomad presented in 2018.
According to Sudarshan Venuthe new Norton motorcycles will follow the company’s philosophy: «Design, dynamism and detail». Besides, Norton will maintain its status as a premium brand. However, the high price of the current line of Norton will not necessarily reflect the cost of future models.
The current series 961 and V4 of Nortonpriced higher than almost all of its competitors, have been sold in limited quantities. These models were legacy products from before the purchase by TVS, and presented significant engineering problems that TVS has made efforts to resolve. Interestingly, the company has also resolved the problems of customers prior to the acquisition, despite having no legal obligation to do so.
It is reasonable to assume that the new range of motorcycles will be more affordable than the current one, but will continue to maintain the positioning that TVS wishes for Norton. These will be the first completely new products since TVS acquired the 126-year-old British brand, contributing significantly to the expansion of the company’s operations. Norton.
There is less time left to see how the new era of the epic English factory begins.
