On Saturday, May 3, Ducatisti from all over the world gathered to live the celebration of #Werideasone 2025, the Global Event of Great Scope that the motorcycle manufacturer dedicates to his community to meet, meet and celebrate together his passion for the two wheels.
Over 24 hours, More than 19,000 enthusiasts from about 65 countries From all over the world they responded enthusiastically to the call of the brand, consolidating the success of an event that has already become a usual event in the calendar of all the Ducatisti and that attracts an increasing number of participants.
#Werideasone 2025: “The brotherhood of red”
From all those who live their passion for the two wheels as pure adrenaline in the circuits, to those who find it in the adventure on unexplored roads, panoramic trips, more relaxed routes or in the emotion of the offroad; The objective is to celebrate, anywhere in the world, the pride of belonging to the great Ducati family, sharing the pleasure of a common driving day.
An event that covers the entire Ducati universe, starting with the company itself. Following the tradition, one more year the most representative figures of Burgo Panigale company – starting with CEO Claudio Domenicalitogether with managers and collaborators of the international subsidiaries – joined in various parts of the world to live the event elbow with the Ducatisti, being themselves the first enthusiasts and ambassadors of the brand.
The 2025 edition also came true thanks to the collaboration between Ducati dealers and official Ducati (DOC) clubs, which united their forces to develop personalized programs and itineraries for each place. The conductive thread was the parade, symbolic moment of the day, which saw a long snake of Ducati and Ducati Scrabler motorcycles through the most iconic streets of the main cities of the world, with each edition by adding new metropolis to the global circuit of #werideasone.
From the impressive coasts of California, through the vibrant cities of São Paulo, London and Shanghai, to the futuristic landscapes of Dubai, the fascinating atmosphere of Johannesburg and the majestic sight of Sydney, passing through the legendary circuits of Donington and Imala and concluding with a party in the beach under the beach under the star They are only some of the places that hosted the collective emotion of #Werideasone, capable of crossing the five continents, overcoming borders, cultures and time areas.
Spain and Portugal also joined #werideasone touring different points of the national geography, from the north to the south, and also in the islands. Encounters were held in some of the most emblematic places in the country, such as Javier’s castle – in Pamplona – the Bizkaia suspension bridge, Lake Banyoles, and the new ‘Aspar’ circuit in Valencia, in addition to parades in the cities of Madrid, Barcelona, Alicante, Tarragona or Seville. The spirit of #werideasone was lived even in the Canary Islands, on a tour of some of the most iconic landscapes of the island.
#Werideasone is a reference experience in the two -wheelers. Within the same day, the passion for the red motorcycles of Burgo Panigale was turned on in all corners of the planet. An initiative that reflects the spirit of the motorcycle manufacturer and the strong link with its global community, formed by Ducatisti, Doc, concessionaires and employees of the company, all united by a link that goes beyond geographical borders.
In the official Instagram profile, Ducati reported in real time of the different events worldwide, sharing videos and images of the day on Instagram Stories. All contents remain visible in the outstanding stories #Werideasone. The #Werideasone edition that has just ended is even more special for the 25th anniversary of the Ducati Official Clubs: An extraordinary community that brings together 356 clubs and more than 43,000 enthusiasts in 66 countries.
To honor this important milestone and the deep sense of belonging that the DOCs have managed to build over time, Ducati has created the commemorative book «Doc – Ducati Official Club Book», which can be acquired in this link. The next occasion to live together the Ducati passion will be in Mugello, the days June 21 and 22, on the occasion of the Italy Grand Prix. By 2025, the Ducati Tribune show will double.
In addition to its traditional position in the Correaio curve, a sector dedicated in the central bronze tribune will be added, both with a privileged view of the track so as not to miss your heroes in action for a moment. Tickets, already available from the Ducati website, include access to the two days – Saturday’s Sprint race and the Sunday Grand Prix – and a series of exclusive services to enjoy an unforgettable experience: parking reserved for motorcycles and cars, equipment custody service, free fan kit and free access to the tribune at any time.
