Since its inception, Michelin He has been at the head of technical progress. We do not speak only of new materials or compounds, but of complete revolutions in the conception of the tire. From the removable tire that helped win the first 24 hours of Le Mans in 1923, through the invention of the revolutionary radial pneumatic, to the first competition slick, Michelin He has marked milestones that have transformed mobility.
The brand is not formed to follow the current. In fact, he leads her. The use of simulators to develop competition tires has drastically reduced the necessary resources and CO₂ emissions during the design phase. That same knowledge moves today to the development of tires for the street.
In Michelin Do not compete only to win, you run to change the world. The motto «We Race for Change»Summarizes the philosophy of the brand in competition. Far from looking for tires that degrade quickly in favor of the show, as in other disciplines, Michelin bets on lasting, consistent, reliable compounds. The less a tire is wearing up, the less resources are consumed and the more respectful it is with the environment. It is a way of understanding competition.
For example, this approach has been successfully applied in the 24 hours of Le Mans. Without a doubt, one of the most demanding evidence in the world. LMP1 prototypes have managed to travel up to 750 km with a single game of tires at average speeds of 240 km/h, which is equivalent to two large prizes of Formula 1. And they have done it in extreme conditions: bachelornity asphalt, rain, heat, cold … in these environments, Michelin It has not failed.
Michelin in MotoGP, Motoe and now Superbikes
With more than 520 victories in MotoGP Since 1973, Michelin It has consolidated as the most laureate provider in elite motorcycling. Legends like Barry Sheene, Marc Márquez, Jorge Martín, Maverick Viñales either Fabio Quartarara They have trusted their titles to French technology. And it is no accident: pilots and teams coincide in the same idea, expressed by Francesco Bagnaia: «Michelin’s consistency is what makes the difference in a race«.
The 2026 season, Michelin will leave MotoGPbut does not withdraw from the highest level. In fact, 2027 becomes an official provider of the Superbike World Championship. A new stage in which it will continue to develop high performance tires and that will serve to continue feeding the innovation that will later arrive at our street motorcycles.
In one of the competitions where the vision of the future of Michelin It is in Motoethe brand new 100% electric championship. Here, sustainability is the axis. In 2024, tires Michelin Used in this competition they contain 57% of renewable and recycled materials: 58% in the front tire and 56% in the rear.
And most importantly: not only contain orange peels, recycled bottles or vegetable oils, but also maintain exactly the same benefits until the end of their useful life. As we see, for Michelin Sustainability does not mean giving up performance.
Michelin road to 100% sustainable in 2050
Michelin A challenge as ambitious as necessary has been proposed: to manufacture 100% sustainable tires before 2050. This includes from the materials used, to the way they are transported, manufactured and used. Already in 2024, 31% of the materials of their tires come from renewable or recycled sources, a figure that increases year after year.
As data, in Le Mans 2024, the brand presented a tire containing 71% of sustainable materials, used by vehicles such as the Missionh24 of hydrogen and Porsche GT4 E Performance electric. A clear proof that Michelin It is committed to a better and cleaner future, without compromising performance or security.
Michelin, 100 years innovating where it is most demanded
The palmraés of Michelin It is just a reflection of its commitment to progress. From the 20s to today, every decade has seen a crucial innovation: removable tires, radials, slicks, bi-compounds, virtual development, sustainable compounds … and best of all, these technological advances do not stay in the circuits. They reach our streets, our motorcycles, improving our safety, reducing the consumption of fuel and taking care of, more and more and as we do not tire of commenting, the environment.
So, talk about Michelin It is talking about a company that is not formed with manufacturing tires. Its DNA is made of constant challenge, technological progress and responsibility with the planet. In addition, thanks to the competition, they have accelerated developments that are now a reality for all.
Not all tires are the same. AND Michelin It is proof of this statement. Because where others see only black rubber, the French brand see an opportunity to innovate, protect and advance. Always moving, always forward.
