Triumph Spain recently presented to Borja Sekulits as its new General Director. Throughout his career, Sekulits has held different positions of responsibility in international companies in the motor sector, with functions linked to general management, business development, commercial strategy, marketing, communication and team management.
Borja Sekulits and his brand approach
At a time of special growth for the brand towards new markets, with an eye on new product segments, new customer profiles and the upcoming launches of the 2027 models, Triumph Spain announces the appointment of Borja Sekulits as the new General Director, a position he has assumed since June 1.
With a solid track record in the motor sector and experience in both two- and four-wheeled vehicles, Sekulits joins the subsidiary of the British brand in Spain, providing a transversal vision of the business, developed over more than 20 years of experience in areas such as general management, commercial and team management, marketing, communication and relations with distribution networks.
Recently incorporated into his new duties, Borja Sekulits highlights the opportunity of assuming the management of Triumph in Spain at a particularly dynamic time for the brand: “It is a privilege and a pleasant responsibility to lead an iconic brand like Triumph in the Spanish market. Nonconformism is part of our DNA and will be the driving force of our ambition.”
Concludes: “to reach more customers, get closer to those who still perceive us as a distant brand thanks to our 400cc range, and continue evolving our financial solutions to make them more accessible. We want to be increasingly closer to our customers, until we become their first choice: their first Triumph.”
For its part, Andy GawthorpeEuropean Regional Director of Triumph Motorcycles, highlights the experience and transversal profile of the new General Director of the brand in Spain: “Borja comes to Triumph with a proven track record of success in the different projects he has led. His appointment is a clear example of Triumph’s commitment to the Spanish market.”
Concludes: “His experience and leadership will be key to continue strengthening the relationship with our dealer network and boost the brand’s business performance in Spain”. The first public event that Borja Sekulits will attend as General Director of Triumph Spain will be the inauguration of the new Triumph Madrid Norte dealership, located in Alcobendas, which will take place this Thursday, June 4 at 6:30 p.m.
They will also be present at the appointment Paul StroudChief Commercial Officer of Triumph Motorcycles, and Andy Gawthorpe, European Regional Director, in a meeting that will bring together representatives of the brand, dealers, customers and specialized media. The opening of Triumph Madrid Norte is also an opportunity to bring this moment of the brand in Spain closer to the Triumph community.
Also to personally meet the new head of the Spanish subsidiary and reflects the importance of the official network in the brand’s relationship with motorcyclists. More information and details about the British brand by visiting its official website or visiting any of the authorized distributors with which it actively collaborates in our country.
