In recent weeks, rumors and information related to Norton’s immediate future arrive continuously. Now the possibility that the acronym is added to these Electra They are again part of the next range of models in which the brand has been working for months. All this covered under the resistant and broad economic and business umbrella that the current brand owner, TVS Motors.
Norton Electra of New Generation: Electric or combustion?
It is unquestionable to think, when we listen to a commercial name like Electra’s, which we could be talking about a new generation plug -in model. But to tell the truth, if we associate these acronyms for the history of Norton, we would be facing some acronyms that debuted within the British bosom in the early sixties. At that time, American importer Joe Berliner asked Norton to increase the displacement of the well -known retiree model to 383 cc.
The English brand accepted the proposal and, in addition, added the electric start, creating the Norton 400 Electra, which in Europe was known as 400. The Norton 400 Electra was the first electric start motorcycle of the British factory. By 1963, when Norton 400 Electra reached the market, Japanese motorcycles, which were much more reliable, began to fill the market. In 1965, Norton stopped manufacturing this model.
Likewise, in 2013 Norton used Electra’s name again in one of his models. However, on that occasion the purpose and typology of the model had nothing to do with what these acronyms represented half a century ago. The project was based on an electric motorcycle developed on an original Norton chassis. With it the brand would try to establish a new speed record when crossing the United States from coast.
Now, 12 years after that last time that Norton made use of this mythical brand within its own history, we have known that it has requested the registration of it to give life to a new model. Something with a lot of sense considering that Norton, by the hand of TVS Motor, has already announced that he will present a new range with six new models for next year 2026.
The question is then to know what type of technology could end up promoting a new Norton of new invoice. On the one hand, we have the possibility of ending up using the same block that will be released in the next BMW F 450 Gs and later in the new Apache 450 RR. We talk about a new invoice bicylindrical engine and approximately 48 hp of power.
Another viable option is that from TVS Motors they are planning the launch of a plug -in Norton Electra, with which to be able to battle directly with Flying Flea, the new brand of electric vehicles of Royal Enfield. In both cases it is still early to know, so we must wait for the brand itself to pronounce on the subject.
Everything suggests that the next EICMA 2025 It will offer us many details about the new range of Norton models, where it will be included, presumably, a model baptized under the iconic acronyms Electra.
