For several years we have followed the business evolution of TVS Motor, currently the third motorcycle manufacturer with the highest income in India, the country where the company is originally. As we all know, some of its international operations have given even more viability in other parts of the world, managing to be present today until In 80 different countries throughout the planet.
His collaboration agreement with BMW or the purchase of a brand as iconic as Norton, have made him win international cache, although this aspect is not really the most influential to have enrolled more than 400 thousand units last March17% more than in the same period of last year 2024.
TVS registration motor almost half a million motorcycles in a single month
To put in perspective the magnitude of these figures we only have to compare them with the motorcycles sold in the United States of America throughout the year: 553,000 units. That is, TVS Motor has managed to market three quarters of the total sales in Yankees lands in a year, in just 30 days. The numbers speak for themselves and mark a new milestone within the company, although, to tell the truth, we are almost not surprised by this type of news.
Looking back, in recent years, we can see as for example TVS Motor announced at the beginning of 2023 the enrollment of 5 million apaches worldwide throughout the previous 18 years. Precisely a month later he left us again with his mouth open with another celebration of the style: 3 million HLX marketed throughout his history within the range of the Indian firm.
Rahul Nayak Vice President of International Business of TVS, commented at that time: “This milestone is a testimony of the hard work of our entire team and highlights our solid production and network capabilities. With HLX TVS, we build a brand that is synonymous with durability and performance at the same time that we ensure the continuous improvement of the product.”
Concluded: “TVS HLX is a testimony to the development of products promoted by customer perception. We remain committed to bringing quality products, providing the best after -sales services and easy availability of original spare parts for our customers in all markets.”
Now the question to be asked is whether TVS Motor needs to continue expanding its commercial network or has enough with what it manufactures and sells in those countries where it already has a presence. It is clear that the purpose of any company is its constant growth and it is very likely that we continue to give news of this type in proportion to the Indian company capacity to reach more customers in markets where it still does not.
