Zero Motorcycles, a global leader in two-wheeled electric mobility and propulsion systems, has announced the appointment of Jarno Middelbosch as new Senior Director of Global Marketing. Middelbosch has more than two decades of international marketing and leadership experience in sectors such as motorcycles, electric vehicles, consumer goods and premium automotive.
Middelbosch has solid experience in the sector
He began his professional career in the motorcycle industry, leading marketing for northern Europe at Ducati, before joining Harley-Davidson, where he held different marketing and management roles in Europe, America and Asia-Pacific for more than seven years.
Subsequently, he held the position of brand manager at Red Bull and made the leap to the electric mobility sector as Director of Marketing and Communication for Europe at Lucid Motors, where he participated in the launch of the brand in the region. More recently, he served as Marketing Director for Europe at Valvoline.
Middelbosch commented after his appointment: “I am delighted to be joining Zero Motorcycles at such an exciting time for the brand, which celebrates its 20th anniversary in 2026. Zero is a true pioneer in two-wheeled electric mobility, with a comprehensive model range and a well-established distribution network.”
He concluded: “I look forward to working with the team to firmly position the Zero brand in the market and drive global demand for its products.” In his new role, Middelbosch will lead the company’s global marketing strategy, aiming to strengthen brand visibility, drive business growth and accelerate demand in key markets globally. For its part, Pierre-Martin BosCEO of Zero Motorcycles, stated:
“We are pleased to welcome Jarno to Zero Motorcycles in this new role. His passion and extensive experience as a rider, combined with his strong track record in brand management and marketing strategy, will help bring our brand to the level of notoriety and recognition it deserves after twenty years of experience.” To obtain more information about Zero Motorcycles and its models, you can go directly to its official website or visit your nearest distributor.
