Ducati Spain and Portugal has been recognized as the best global Ducati dealer in 2026a recognition that supports the results of its commercial management, the quality of customer service and the development of the brand in both markets. This distinction reflects the moment of growth for the peninsular distributor, after closing 2025 with its historical sales record. An evolution that in 2026 aims to surpass that result, consolidating the brand’s momentum in our territory.
Ducati Spain and Portugal: “a service that lives up to expectations”
For the second consecutive year, Ducati Spain and Portugal achieves its best results in quality and customer recommendation, both in sales and after-sales. An evolution that reflects the work of its dealer network and the commitment to offering service that lives up to the expectations of Ducatistas.
In the commercial area, Ducati Spain and Portugal has achieved the second best customer recommendation index of the entire Ducati global network. In after-sales, it has recorded the best result in its history in this indicator, strengthening the relationship with owners beyond the purchase of their motorcycle.
Improved planning processes have also contributed to these results. Ducati Spain and Portugal has incorporated artificial intelligence to anticipate the market and optimize the distribution of its motorcycles, with the aim of each Ducati arriving at the right place at the right time.
This commitment allows us to move towards more precise management that is connected to the needs of the commercial network and customers. During 2026, Ducati Spain and Portugal has reinforced its positioning in the highest range of the premium segment, expanding its presence in territories such as art and design.
Improving year after year
These initiatives highlight Ducati’s identity and its ability to connect technology, performance and design with new cultural expressions. This projection is also supported by a digital community that already exceeds the 250,000 followers on social networksa meeting space to share news, experiences and passion for the brand.
The celebration of Ducati’s Centennial has been another of the great milestones of the year. A total of 10,000 Ducatistas have participated in the events organized by Ducati Spain and Portugal to mark this anniversarysharing a historic date for the brand. Added to these initiatives is the creation of its safe driving school, the Ducati Riding Camp, a new proposal to develop the skills of participants and bring them closer to the Ducati experience.
At the same time, Ducati launches into the sea with the PIRELLI 44: presented as a world premiere at the 2026 Cannes Nautical Festival, the PIRELLI 44 | Ducati Edition is inspired by the decoration of the Superleggera V4 Centenario. A special edition limited to only 26 copies and powered by no less than three 500 HP Mercury Racing engines.
The recognition as the best global distributor of 2026 thus supports a work model that combines commercial growth, customer service, innovation and brand building, with the Ducatista community as an essential part of its development. More information and details about the brand by visiting their website or visiting your nearest official dealer.
