Beelerknown for his career as a specialized journalist and for his work of commercial expansion with Krämer In the US market, he recently surprised to announce his departure from the company. Far from a traumatic rupture, its decision seems like a planned and ethical resignation in the face of an unsustainable scenario caused by factors external to the small German firm. That is, because of KTM.
Jensen Beelercommented: “Today is officially my last day as CEO of Krämer Motorcycles USA. Three years ago I joined the project to boost growth in the US. We managed to triple sales in the United States, duplicate the concessionaires network and launch key models such as GP2-890 RR, GP2-890 XX and APX-350 Ma”
Definitely, Beeler Leave a stage of expansion for the brand, including the development of a monomarca category in the Motoamerica Championship (the Talent Cup), driven by the legendary pilot Wayne Rainey.
Krämer and KTM: a dependency with consequences
Krämer Motorcyclesfounded by Markus Krämer (Exingenero de KTM), is known for manufacturing specific high performance motorcycles for circuit. But, all its models, although with their own chassis and deep modifications, start from engines and components from KTM. This unit, which for years was a strategic asset, has now become its main weakness. As we can all imagine.
The delicate situation of KTMof which we have not tired of publishing updates, month after month, it has led to temporary closures of its plant in Muchofen and considerable delays in production. To this is added the instability of the global market, the increase in tariffs in certain regions and a significant reduction in demand, especially in the United States.
“With the second closure of the KTM factory, it became clear that we could not receive the necessary units to achieve our forecasts”, He explained Beeler. “We had to completely reformulate our business plan. And that involved cutting expenses. As mine was the highest salary, I made the decision to leave”
In a business environment where the personal interest in the collective often prevails, the decision of Beeler contrasts with the usual attitude of many executives in the sector. Far from clinging to the position, he has chosen to facilitate a responsible output and leave the company a strategic plan that can be executed in its absence. As explained, the Talent Cup Motoamerica It will continue and the 2026 models are expected to be ready at the end of this year.
This gesture has been received with great respect and admiration both inside and outside the industry. Despite the modesty of Krämer As a brand, its impact on the medium displacement circuit motorcycle segment has been remarkable, with models that have proven to be well above what its business size could make think.
The problems of Krämer They are not an isolated case. It is well known that KTM It has been dragging internal financial difficulties for months. The year 2024 closed with template cuts, production reduction, stock accumulation and a general brake in exports. The decision of Piere Mobility (Matrix of KTM) To stop production several times it has had a domino effect on all those companies that depend on its industrial infrastructure.
Without a doubt, this context has also affected other brands associated with the group, such as Husqvarna either Gasgasand has sown doubts in its distribution networks in Europe, Asia and North America. In addition, economic uncertainty and tariff tensions between the EU and the US have done nothing more than aggravate the problem.
Despite this hard blow, Krämer Motorcycles It is not finished. The brand retains a clear and deserved prestige among circuit pilots and has managed to consolidate a faithful community that values its artisanal and high performance approach. The output of Beeler It is a blow, but also a maneuver to gain time and financial air.
We will have to see how the company manages to rebuy in the coming months and if KTM manage to stabilize its production and supply. Otherwise, it might not be the last company affected by this storm.
