The recognized British company D3Ospecialists in impact protection solutions, is currently developing a new product line aimed at the motorcycle helmets. This strategic step marks a significant evolution in its protection offer, with the aim of improving the safety, comfort and performance of motorists, and ultimately, contribute to saving lives.
It is not the first time we are talking about this company. With London headquarters, D3O He has cemented his reputation as a reference in the field of personal protection, especially in the field of cycling and contact sports. Their products are characterized by a striking orange padding and, in fact, are present in more than 50% of the protection garments sold in the United Kingdom.
Yes, from CE protections for elbows, shoulders and back, to templates with antifatiga technology that absorb vibrations, the brand has managed to position itself as an indisputable reference in act of active safety.
What does the company D3o want?
Now, and as we are telling you, D3O It proposes to apply your experience in impact absorption to the interior lining systems of motorcycle helmets, a category that, according to the company itself, is still margin of improvement in key aspects such as minor impact management, ergonomic adaptation and integration with other elements of the helmet. The starting point will be a system developed from its conceptual prototype called AMPfirst presented in 2022.
This design introduces a thin layer of viscoelastic material inside the helmet, whose mission is to mitigate minor impacts. Unlike EPS (expanded polystyrene), this material retains flexibility until the impact, when it hardens momentarily to disperse energy. Although it is a concept still under development, D3O He is confident that his final performance exceeds the current standards of the sector.
The highlight of this project is that it is nourished by technologies already tested in sectors as demanding as the military or professional sports. D3O It currently supplies protection of first -line soldiers from the US Army, as well as elite athletes in disciplines such as American football and ice hockey. This accumulated experience has allowed the company to optimize materials for the prevention of traumatic brain injuries, a critical field also in the world of 2 wheels.
“The US Army. Uu. You can choose any market technology, and choose us not for color or marketing, but because our products work better”, He declared Adam TurveyProduct design manager at D3O.
According to Mostyn Thomascompany marketing director, D3O It is already in conversations with several renowned helmet manufacturers with the aim of becoming an OEM equipment supplier (original equipment manufacturer). The integration of this new technology will require close collaboration, since it is not simply to insert a new material, but to redesign the interior architecture of the helmet to maximize the synergy between housing, EPS and coating system.
“We want to break the current standards, either in terms of weight, comfort or impact absorption. But we also understand that changing the supply chain of a brand with decades of history is not an easy task. Our approach is specific to each industry. It is not about copying and hitting military or sports technology in the motorcycle sector, although we will undoubtedly take advantage of the learning obtained in those environmentsHe added Thomas
With an eye on 2027, the company expects to revolutionize the motorcycle helmets segment with a technology that promises to raise the current protection standards. If your performance is as convincing as it has been in other sectors, we could be facing one of the most significant advances in safety.
