Ducati and Eyewear Carrera They have renewed their global collaboration until 2029continuing a path initiated in 2022 and based on shared values such as the passion for design, sports spirit and innovation.
A winning formula born to two brands that mix style and technology, benefits and quality, and that implies the development and distribution of a line of sunglasses and graduates designed for those who love two wheels and live their day to day with audacity.
Ducati and Eyewear career, sports and style fusion
The Carrera | Ducati collection is inspired by the iconic design of the Panigale V4. As a result of the collaboration with the Stile Center of the Burgotian firm, the line stands out for its sports and enveloping fronts, straight sideburns with double contrast logo and an aesthetic that reflects the DNA of the two brands.
The chosen materials, such as carbon fiber, titanium, ultem and rubber, guarantee lightness and comfort. Alessandro CicognaniLicensing, merchandising & corporate sponsorship, Ducati manager:
“The collaboration between Ducati and Eyewear Carrera has perfectly fit our strategy to offer the passionate not only high -level products but also that they incorporate the values of our brand, design and benefits, which combined with the excellence and quality of career have given life to original collections of glasses that immediately satisfy the public’s taste.”
Concludes: “Therefore, it is a pleasure to celebrate today the renewal of this successful association.” For its part, Alberto MaccianiChief Marketing Officer OCB’S & Global Head Communication of the Safilo Group has said: “The Association of Carrera with Ducati goes beyond the product and sponsorship, in recent years we have built together a truly united work team that also confirms the ambitious successes achieved on the track in the glasses market.”
Eyewear Carrera will continue to be an official partner of Ducati Cors throughout The current MotoGP season, as well as by 2026 and 2027together with the Ducati Lenovo Team and its pilots Francesco Bagnaia (#63) and Marc Márquez (#93), which by 2025 will be the protagonists of the advertising campaign dedicated to the Carrera | Ducati collection.
