Ducati closes 2023 with revenues exceeding one billion euros

Ducati concludes 2023 with financial results that confirm the solidity of the company and the validity of the strategic decisions taken in recent years. The operating result recorded last season is the best in Ducati's history, with 112 million euros and a profitability of the company that has increased even more compared to the previous year, reaching 10.5%.

Despite the growing competition on the international stage and the difficulties experienced in the Chinese market, the revenue of the Borgo Panigale motorcycle manufacturer exceeds one billion euros for the second year in a row, reaching 1,065 million eurosslightly below the record reached in 2022 (1,089 million euros).

Ducati in 2023: A year of success, in commercial and sporting terms

In 2023 they were delivered 58,224 copies of the brand around the world. A result that places last year as the third best in the company's history in sales volume. Claudio Domenicali, CEO of Ducati comment on this: “The results obtained by Ducati in 2023 confirm the validity of the strategic decisions and the self-financing investment policy that we have been carrying out for several years.”

And continues: “We have closed the year with a turnover that has once again exceeded one billion euros and a record operating result, to which we must add the successes in competition after achieving the titles of MotoGP and WorldSBK World Champions for the second time. consecutive year.”

Ducati closes 2023 with revenues exceeding one billion euros

Concludes: “Strengthened by the objectives achieved, we look to the future with determination and continue with the development plan of the brand and the range of products, with the desire to expand our presence into new segments, speak to new riders and grow the community of Ducatistas. The entry into motocross planned for this year is proof of this.”

For your part Henning Jens, CFO of Ducati, added: “2023 has been characterized by a global scenario of the motorcycle market with growing competition and complicated economic situations around the world. Despite this, Ducati has been able to close the year with a new improvement in profitability, reaching 10.5% Return on Sales and a new record in operating results.”

Ducati closes 2023 with revenues exceeding one billion euros

Concludes: “This has been possible thanks to a very attractive model offering and a great focus on cost discipline and efficiency in all processes. The result also demonstrates that Ducati operates with a clear strategy on a solid financial basis, achieving good performance even in difficult years.”

By 2024, Ducati has presented to the public seven new models among which the new Hypermotard 698 Mono stands out, with which Ducati makes its entry into the single-cylinder supermotard segment, and the DesertX Rally, which takes the off-road capabilities of the DesertX family to a higher level thanks to professional components.

Ducati closes 2023 with revenues exceeding one billion euros

But also, the Multistrada V4 RS, which with the Desmosedici Stradale engine combines the worlds of touring and super sports motorcycles in a single model, and the Multistrada V4 Grand Tour, the touring motorcycle designed for lovers of long-distance travel.

On the other hand, for 2024, Ducati has presented two motorcycles to commemorate the 30th anniversary of the birth of two of the most iconic models in the history of the Bolognese firm: the Panigale V4 SP2 30° Anniversario 916 and the Monster 30° Anniversario. Both in one numbered series limited to 500 unitswith custom designs and components.

Ducati closes 2023 with revenues exceeding one billion euros

For lovers of exclusivity, performance and craftsmanship, Ducati has launched the Ducati Diavel for Bentley: a numbered edition and limited to 500 unitsinspired by the Bentley Batur and built on the technical basis of the Diavel V4.

Finally, for the most passionate Ducatistas, five collectible Panigale have been created dedicated to the successes achieved in the championships. MotoGP, WorldSBK and WorldSSP.

Ducati closes 2023 with revenues exceeding one billion euros

Made with special designs inspired by those of Ducati champions, the 2023 Panigale Replicas are unique thanks to the rider's original signature on the tank and are delivered with a certificate of authenticity, dedicated technical team and a wooden box for shipping.

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