July 4, 1926: almost a century has passed since the day a dream was born in Borgo Panigale that would change the world of motorcycling forever. From its roots in Bologna to global recognition, Ducati has transformed passion into excellence, technology into emotion, design into beauty and engineering into art.
With the arrival of 2026, the Italian brand officially begins its Centennial celebrations, renewing the promise that has guided it since its inception: to live every moment with the passion that makes it unforgettable and the intensity of those who truly love what they do. This legacy and, above all, this history, now find their symbolic expression in a logo that tells the story of a century-long journey.
The logo that tells the history of Ducati
Designed as a bridge between the past and the future and destined to accompany the brand until July 4, 2026. A symbol born in the very heart of Ducati, in Borgo Panigale, through a creative process guided at each stage, from the initial research to the final design, by those who live and breathe the brand every day and by that sense of belonging that unites all the people who are part of it.
Every detail of the logo tells the story of the transalpine brand. Starting with the name itself, which has remained unchanged to preserve the strength and timeless identity of the brand. Then comes the number 100, the central element of the design, drawn with the same font that characterizes all Ducati motorcycles. A line runs through it and reveals its soul: the curve, the same one that runs through the Ducati shield.
It is the emotion of leaning, unique and intense. It is the curve that connects the past with the present and opens the future, towards a new panorama that can be experienced on the handlebars, alone, in the company of someone important or together with other Ducatisti. Below the date 1926-2026 appears the Italian tricolor flag, in homage to the Italian roots of the firm and its unbreakable bond with Borgo Panigale, the place where it all began and where, even today, the motorcycles that fuel the dreams of Ducatisti of all generations are created.
The slogan “A Century Made of Seconds”(A century made of seconds) enriches the logo and expands its meaning. It is a tribute to Ducati’s sporting DNA: a tribute to the circuits, the competitions, the lap times and the small details that make the difference. But it also points to something deeper: the ability to recognize, in every shared moment, the strength that makes the Italian company truly unique.
The epicenter of the celebrations will be World Ducati Week 2026, which will take place from July 3 to 5 at the Misano World Circuit “Marco Simoncelli”. On Saturday, July 4, exactly 100 years after that first day, the Ducati family will come together to celebrate a century of history in a WDW that, like no other, will embody the force of a passion without limits.
In the coming weeks, Ducati will share new details about a World Ducati Week that promises to be etched in the memories of all those who experience it. All the latest news and updates about the event will be available in the dedicated section on the official Ducati website.
