Ducati continues to accelerate in Spain with the inauguration of a new official Ducati dealer in Jerez de la Fronteraat the Mercabox Motor facilities. With this opening, the Borgo Panigale brand continues to consolidate its expansion strategy in the Spanish market, especially strengthening its presence in Andalusia.
The opening ceremony was attended by Alvaro Bautistaofficial Ducati rider and two-time SBK World Champion – in 2022 and 2023 –, as well as 125 cc world champion in 2006. The Toledo rider served as sponsor of the event and shared the evening with attendees and fans of the Italian brand.
Mercabox Motor: New reference for two wheels Jerez de la Frontera
The new official Ducati dealer is located in Mercabox Motor, where it has modern installations. 1,700 square metersspread over three floors, which house a spectacular showroom where you can discover the entire range of Ducati and Scrambler, a complete after-sales service in the Ducati Service area, as well as a Ducati Approved space for certified used motorcycles.
Pepe Soler-RoigDirector of Communication and Marketing of Ducati Spain and Portugal, commented: “Jerez is a land of motors and passion, and it was time for Ducati to have a new facility here. We want this new dealership to be a meeting point for all Ducatisti, a place where they can experience the spirit of Borgo Panigale up close.”
He concluded: “With this opening we reinforce our commitment to Andalusia and to all Ducatisti in the region. We want to offer a premium experience, in line with what Ducati represents: design, innovation and performance at the highest level.”
Mercabox Motor thus becomes the reference meeting point for Ducati enthusiasts in a town as emblematic of motorcycling as Jerez de la Frontera and its surroundings, joining the official dealers already present in Málaga, Córdoba, Granada, Almería and Seville.
