Dunlop has redefined the launching experience of motorcycle tires with the creation of an innovative virtual event, Curvemaster, to present the new tire Sportsmart MK4 to the European market. This online event revolutionized the traditional tire test methods by offering More than 110 European journalists and influencers unprecedented control over your own testing environment.
The new Sportsmart MK4, a highway -focused hyperdeportivo tire, has been designed for predominant use in the day -to -day basis, integrating into the Dunlop hyper -sports range along with the Sportsmart TT, focused on the road/circuit.
The versatility of Sportsmart MK4, compatible with the most popular Naked, crossover and sports motorcycles, both on the road and in circuit, led the brand to consider how to give journalists and influencers more freedom to prove it in its own way, instead of controlled conditions of testing track, inspiring the novel Curvemaster event.
The first stage of the event was presented as a video game, highlighting that the testers could choose the route, the circuit, the conditions and the motorcycle, since they would test the Sportsmart MK4 in the environment they chose. European journalists and influencers from the world of motorcycles, from 14 countriesThey prepare to test the Sportsmart MK4 in their own environments.
Their experiences, results and perspectives will contribute to the creation of authentic and pilot -centered reviews, which will show the true potential of the tire. This approach, user -centered, moves away from traditional products and is designed to connect with pilots to a more personal level. Roberto FinettiMarketing Director of Dunlop Motorcycle Europe, explains about the event:
“It is a revolutionary change in the way in which journalists perform and experience tires.
Dunlop Sportsmart MK4: Everything behind its development
The Sportsmart MK4 was developed and manufactured entirely at Dunlop’s center of excellence for motorcycles in Montluçon, France, where many of its competition tires also occur. The continuous development of each tire component has resulted in an integral improvement with respect to its predecessor, especially in wet yield.
The technology derived from the extensive experience of Dunlop in Superbikes and Supersport, includes the dynamic front formula in the front tire, which helps to achieve the perfect balance between a lower direction effort, grip, stability and sensation for proper adaptation of both tires, and the housing voltage control system, which adjusts the tension of the carca rolling
As a result, Sportsmart MK4 offers pilots an easy curve entry, changes of direction with little effort, excellent steering precision and neutral behavior in curves. The pilot’s comfort is improved for a more pleasant and precise driving on high -condition roads or in poor condition. In launch, Sportsmart MK4 It is present in a front and five rear size, all 17 -inch, to adapt to the Naked, Crossover and most popular sports motorcycles on the market.
For more information you can visit the official Dunlop website.
