EICMA once again demonstrates its ability to bring together the international industry in the world of 2 wheels. The edition held from November 3 to 8, 2026 at “Fiera Milano” has exceeded 600,000 visitors, improving the results of the previous year by 6%. A particularly positive balance for its 83rd edition, which has also reached its largest size since it was held at the Milan fairgrounds.
EICMA 2026 For the first time, it occupied 10 pavilions, with a total area of 300,000 square meters between interior spaces and outdoor areas. 764 exhibitors from 52 countries gathered there, representing 2,150 brands. The international nature of the call was especially reflected in the fact that 74% of the participating brands came from outside Italy. Furthermore, 30% of the direct exhibitors were companies that came for the first time or returned after a period of absence. That’s another story…
International participation is especially growing at EICMA
One of the most notable data of this edition has been the increase in professionals in the sector. The Italian motorcycle show received more than 51,000 operators from 168 countries, which represents a 30% growth in international participation compared to 2025.
To these figures we must add the 8,700 accredited among journalists, media professionals, technicians and content creators, arriving from 67 countries. Data that reflects the double dimension of EICMA: on the one hand, a great event for motorcycle fans and, on the other, an essential commercial platform for manufacturers, distributors and companies linked to the industry.
Pietro Medapresident of EICMAand Paolo MagriCEO, highlighted precisely this combination of the general public and international professionals. Both pointed out that the growth in attendance confirms the attractiveness of the fair and its ability to generate business opportunities for the entire industry.
MotoGP and MotoLive, major protagonists of the 2026 edition of EICMA
Beyond the novelties presented by the manufacturers, parallel activities once again played a prominent role. One of the proposals that aroused the greatest interest was Speed Legendsan exhibition dedicated to the history of MotoGP which received more than 150,000 visits. Installed in pavilion 22, it allowed you to see historic motorcycles linked to great World Cup champions such as Giacomo Agostini, Kevin Schwantz, Mick Doohan, Valentino Rossi, Jorge Lorenzo, Marc Marquez and Pecco Bagnaia. The initiative also had a MotoGP Gaming Arenawhere thousands of fans were able to participate in simulators built from real competition machines.
Another of the great focuses of attention, without a doubt, was MotoLivewhich celebrated its 21st anniversary with a program of competitions, exhibitions of freestyle motocross, trials and challenges with twin-cylinder adventure motorcycles. Its outdoor venue occupied more than 60,000 m2 and had the participation of pilots of the caliber of Toni Bou, Troy Bayliss, Marco Melandri, Stefan Everts and Ruben Xaus.
On the other hand, the Champions Charity Race It also had a special role, with motorcycles from 17 manufacturers and 8 hours of live television broadcast. A proposal that once again combined spectacle, competition and promotion of the main brands in the sector.
Urban mobility and Dakar 2027 also had their space at EICMA
EICMA 2026 It also reserved an important space for new mobility solutions. The area YUM (Your Urban Mobility) registered more than 4,000 free tests, in which attendees were able to experiment with scooters, mopeds and quadricycles, both electric and combustion. The initiative made it possible to bring different transportation alternatives to the public and see first-hand their characteristics, at a time when electrification and new forms of mobility are increasingly gaining prominence.
The competition also had its space with the official presentation of the route of the Dakar Rally 2027 and his career director, David Castera. This way, EICMA once again brought together on the same stage the main commercial developments, the mobility of the future and some of the most representative disciplines of sports motorcycling.
EICMA strengthens its international position
With these results, EICMA 2026 He closed a particularly relevant edition in his career. The increase in visitors, the arrival of professionals from 168 countries and the presence of more than 2,150 brands confirm that the Milan event maintains its ability to attract manufacturers and fans from all over the world. The growing international participation also reflects the transformation that the motorcycle industry is experiencing, with new manufacturers, emerging markets and technological proposals that are changing the commercial landscape.
The 83rd edition thus sets a new record for attendance and exhibition size, in addition to consolidating Milan as one of the main meeting points of the global 2-wheel industry. An evolution that confirms that Milan continues to grow and that its role goes far beyond presenting the new products of each season.
