Energy Company It went “to fly” to declare bankruptcy in a period of time of just 18 months. Something, on the other hand, that did not surprise more than one taking into account the list of companies specialized in electric vehicles that have closed in recent times.
However, it seems that the Italian brand could have found a viable solution to its precarious economy thanks to the powerful investment of an Asian group interested in its purchase.
Energy, a reference of the EV Premium segment
There is no doubt that Energy has been (and for what it seems will continue to be) one of the referents of the two -wheeled electricity sector. His high performance premium models have given him. However, the current moment through which the motorcycle industry is going through and especially those propelled by electricity, have managed to drop more than one of the reference brands of the sector.
Energy, unfortunately, has been one of those affected by this trend, as we already anticipated in the last bars of last year. So we already notified that the Milanese firm was “Crossing a” crisis situation “that could cost the final closure.” Something that was later confirmed when the Italian company finally went to public auction in the search for a new owner.
With a base price in the auction of 5.7 million euros, the minimum offer that was accepted was 4,275,000 euros. However, the largest offered bid was at just 3.5 million, a quantity far from the total value of the long list of goods that were included in the extensive inventory made as of December 12, 2024.
The Italian company at the gates of a new business stage
It was last June when the rumor began to sound that “an Asian investor could become the economic life of Energy.” Then, from the specialized news portal on the pack, it was assured that “Some rumors point to which Energy has probably attracted the attention of a foreign investor (probably based in Asia).”
Just a few days ago it has been the one that, through a corporate video on their social networks, have confirmed this news explaining that “The news is true: Energy is resurfaceing. Energy has always struggled to manufacture high -performance motorcycles with an Italian design immersed in customer service excellence. The judicial process for the sale of Energy has received an offer with an important deposit of investors based in Singapore.”
According to Stefano Benatti, global director of Energy Sales, “They are enthusiastic who believe in energy and share their values. If the process is completed successfully, the same Energy team will be in charge of the management of operations, and we will continue to create avant -garde technologies for our clients. Our priority is to support customers and the community.”
Concludes specifying: “The judicial process will end in 60 days and we will continue to share news during that time. The way ahead is challenging while we become energy into a solid company for our customers, distributors, partners, suppliers and investors.” Everything points to which Energy opens a new chapter in its history, possibly focused on more affordable models than those it offered so far.
In short, expand and diversify the product it offered so far. Likewise, as is currently the case with many other brands in the sector, it is very likely that the design and management of the brand in Italy will be maintained, although the same will almost certainly happen with the manufacture. Cost savings and a profitable economic strategy in the short and medium term will be vital for brand survival.
