The Spanish firm Macbor returns to the Milan International Motorcycle Show (EICMA) for the third consecutive time. On your own Stand I44 in Hall 7the brand will show both its current range and the 2026 models, but also future proposals that give continuity to its growth project.
This consists of two great challenges:
- International expansion
- The evolution of its product range with the firm commitment to its own design made in Barcelona.
Macbor “Motorcycle With Soul” and “Made in Barcelona” design
In this edition of the Milan Show, Macbor will once again bet on innovation and design as the axes of its growth. The brand will show the evolution of its range, reaffirming a philosophy that continues to be its best letter of introduction: “Motorcycles with soul from Barcelona” and “We are bikers and we work for bikers”. EICMA 2025 will also be an opportunity to strengthen the connection with international distributors and partners, consolidating its position in the European market and projecting its Barcelona DNA.
Since 2023, the Barcelona firm has embarked on a new path that involves design “made in Barcelona“Today, a large part of its models share that differentiating attribute that makes them unique with a strong brand personality. Both the Adventure Montana
The news includes 4 new models
The results achieved this year by the Montana XR1 125 EVO and the Rockster 125 have shown that their work philosophy has been a success. The unique design has become a solid competitive advantage and, consequently, commercial success. Motivated by these results, Macbor will unveil this year the definitive version of the new Shifter 125 EVO and Rockster 710thus making the concepts presented at the last edition of EICMA a reality.
Regarding the first and after showing the prototype in the last edition of EICMA, this year Macbor will present the definitive version of this naked with which it seeks to reinforce its presence in the Street 125 segment. Also presented as a prototype at EICMA 2024, the Rockster 710 now arrives in its final version. This “bobber” is proposed as the new flagship of the Brand and reaffirms Macbor’s commitment to the custom segment and the medium displacement.
These two models, which will be added to the range next year, will be accompanied at the Macbor Stand by 2 other new prototypes, which will reveal some, among others, of the next steps of the brand’s future path to becoming a reality, just like those shown at EICMA 2024.
Macbor consolidates itself within the two-wheeled sector
The own brand of Bordoy Motorcycle Grouphas consolidated its position in Spain to also project itself to the international market. The Barcelona firm, which benefits from more than 50 years of history, combines experience, innovation and a clear strategic vision: to offer motorcycles with their own personality developed by bikers and for bikers.
After consolidating its leadership in the Spanish market, Macbor has deployed its international expansion in a progressive and sustainable manner, consolidating its presence in strategic markets such as Portugal and France.
MB Motor France, new subsidiary of the Motos Bordoy Group, has led the implementation of Macbor in the demanding French market with a highly specialized local team and a network of Dealers prepared to offer a complete service to distributors and end customers. Just six months after landing in France, the brand already has more than 50 dealers operating in French territory.
The good reception of the French market confirms the solidity of the company’s positioning. For its part, the results achieved in Portugal and France reinforce the brand’s international strategy and demonstrate its ability to adapt to different markets while maintaining its identity and values.
In Macbor’s words, this “it will address all its potential distributors with the same formula that has allowed it to establish itself as a benchmark in the Iberian market: Unique personality, attractive and competitive product range, reliable service at both a professional and individual level.” For more information and details about the current Macbor range you can visit their official website.
