Recent elections in the United States could change the engine paradigm in the short term. Donald Trump has already assumed the presidency of the country and that is synonymous with maintaining its commercial war against China, increasing taxes to its products. However, the Tariffs to European carssomething that would put some manufacturers in check that have good levels sales there. So much so, that some of them are beginning to raise production at the local level.
Porsche and Audi study in the United States To be able to skip those dreaded tariffs. Other brands such as BMW or Mercedes already do it and should not affect political measures so much. However, all Porsche production comes from Europe and when entering the American market, its price would increase by 10 %. In the case of Audi, as close as it produces in ES Mexico and those cars would be taxed by 25 %. It is viable that this movement will happen through the Volkswagen Factory in Chattanooga (Tennessee).
Currently, models such as Atlas or ID.4, whose sales fell last year. It would be the option to make a hole to produce there, but the South Carolina Plant which is currently under construction. There the new scout will be established, made exclusively for the Statonid market. The thing is that Audi could make a derivative of this model, while Porsche too It is proposed to make a representation SUV Above Cayenne and using the SSP platform. It is still early to ensure, since these models would not reach until 2027/2028.
In any case, these luxury brands from Grupo Volkswagen They have to move tab In the United States. Porsche slightly increased his numbers there, but Audi fell 14 % and sells less than half of what BMW gets. Tariffs endanger their business there and could cause millionaire losses. The matrix also worries, as Grupo Volkswagen could see How its operating benefit is reduced by 15 % simply to the 25 % tariff to products from South America. There they make such important models as Tiguan or Jetta (both in Mexico).
