Honda motorcycle from Amazonia celebrates 50 years of operations in the Brazilian market. Recently the brand celebrated this milestone with a formal ceremony in which the company also announced a new investment cycle in the facilities. Last year around this time, the first steps were taken towards the modernization and expansion of the Manaus plant with an initial investment of 1.6 billion Brazilian reais.
The company will invest 3.3 billion Brazilian reais (about 530 million euros) between 2026 and 2030 and will expand its annual production capacity to 2.3 million motorcycles by 2029thus strengthening the competitiveness of its operations and satisfying the growing demand of the Brazilian market.
50 years of production and more than 33 million motorcycles later
The announcement was made in the presence of Toshihiro Mibe, president, CEO and representative of Honda Motor Co., Ltd.; Keisuke Tsuruzono, president of Honda South America; members of Honda’s global and local leadership teams; and company employees.
This investment comes amid an expanding motorcycle market in Brazil, driven by growing consumer demand for agile, affordable and efficient mobility solutions. This initiative reinforces Honda’s commitment to the sustainable development of its business and the creation of value for its customers and business partners.
The Manaus factory, responsible for all Honda motorcycle production in Brazil, plays a fundamental role in the company’s growth in the country. Throughout its 50 years of operation, the plant has produced more than 33 million motorcyclesconsolidating Honda’s leadership in the segment and its contribution to the development of the Brazilian manufacturing industry.
The expansion will create 2,000 new jobs
The investment will allow the construction of two new plants within the industrial complex. Each of these new plants will have its own assembly line, as well as auxiliary manufacturing processes. Currently, the Honda factory in Manaus operates four assembly lines distributed across two production plants.
With these investments, the installed annual production capacity will reach 2.3 million motorcycles in 2029. This expansion will also contribute to the economic and social development of the region through lcreation of 2,000 new jobs to support increased production.
Honda motorcycle operations in Brazil
Currently, the Manaus plant is the most vertically integrated motorcycle production facility within the Honda Group worldwide, producing approximately 7,200 motorcycles per day. The plant manufactures 20 models, with displacements ranging from 110 cc to 1100 cc. In addition to supplying the Brazilian market, The company exports motorcycles to 19 countries, including the United States, Australia and Mexico.
Honda directly employs 9,200 people at the Manaus plant and maintains a state-of-the-art technology and development center responsible for product, process and manufacturing engineering activities. The company’s activities also generate positive impacts throughout its entire value chain.
With more than 1,200 dealers throughout the country and more than 120 direct suppliersHonda contributes to economic and social development in different regions of Brazil. Additionally, the company maintains initiatives focused on environmental sustainability, community development and road safety through investments in industrial eco-efficiency, safety technologies for its products and driver training programs delivered through the Honda Road Education Centers (CETH).
Since the beginning of its manufacturing activities in Brazil, Honda has contributed to the sustainable development of the Amazon region. By establishing its factory in the Manaus Free Trade Zone, the company promoted local industrialization, created qualified jobs and developed a specialized workforce. Over the past five decades, Honda has continually invested in technology, innovation and professional development, establishing a globally recognized operation within the Honda Group.
