A few years ago the large motorcycle shows were considered “amortized”, especially when brands like KTM decided for one reason or another to move away from them. Now, precisely, the KTM group announces that it will return to them and more specifically to EICMA.
The most important European show, which is held every November on the outskirts of Milan, will be the scene of the return of the Austrian manufacturer and that also has another meaning and that is that KTM is regaining its oxygen after a difficult period for the entire Austrian group.
In fact, the brand’s presence will be much more than just being there, as they promise to share their vision of the brand’s strategy, innovations and future. No further details are known, something completely understandable a month into the event, but it is public at EICMA that you will be able to see new features from its range and that there will be different presentations during the official conference, which will be held on November 3 at 10:45.
KTM will not be alone, Husqvarna will also be there
If the return of KTM in itself was already good news, knowing that Husqvarna will also have its own space is confirmation that the group continues to work intensely on its future.
As with its older sister, EICMA will serve to offer the brand’s vision of the future and learn about new models in addition to enjoying some of the ones they already have in their range. The appointment with the brand of Swedish origin is at the same time and in the same place, 10:45 on November 3.
And both brands will share a location within the show, they will be at stand E08 in Pavilion 22 of Fiera Milano, the imposing exhibition center that will open its doors to professionals from November 3, and that the public will be able to visit from the 5th to the 8th of the same month.
