LETBE, the innovative motorcycle brand of the HAOJIN Group, lands in the Spanish market thanks to the strategic collaboration between Wellta Motors and HYT Moto. This alliance, which reinforces Wellta Motors’ presence in Europe, will allow LETBE to offer a line of high-quality motorcycles, from 125 cc scooters to 700 cc models.
With the entry of Ann Pu, owner of HYT Moto, as advisor and vice president of Wellta Motors, the brand ensures full support throughout the entire production chain, from manufacturing to after-sales.
The LETBE brand, new in Europe, aims to offer motorcycles of excellent manufacture and at competitive prices, in a context of growing demand. The presentation of the LETBE models is scheduled for the EICMA on November 6, where its offer and its commitment to the European market will be announced.
LETBE arrives with seven models for all audiences
In its initial phase, LETBE will launch seven models in Spain, of which three will be 125 cc scooters, which represent almost half of the registrations in the country. The first two models to arrive will be scooters Island and Neon in the first quarter of 2025. Then the models will be added Goblet, Flygon and the Arthurthe latter being the brand’s flagship with a 700 cc engine and a sporty design with retro touches. The final two models are expected to be available in the second half of the year.
Wellta Motors will play a key role in the launch of LETBE in Spain and Europe. With vast experience in the sector and the incorporation of Ann Pu as vice president, Wellta Motors will not only be in charge of distribution in the Iberian Peninsula, but will also strengthen the supply chain, guaranteeing a complete service from import to after-sales.
This collaboration between Wellta Motors and HYT Moto positions LETBE on the path to a successful debut in Europe, with Spain being one of the markets with the highest number of motorcycle registrations. Edu Blanco, president of Wellta Motors, highlighted the importance of this alliance: “Our relationship with HYT Moto is based on a solid collaboration of more than three years, which we now take to the international level with great expectations.”.
Ann Pu, owner of HYT Moto, also expressed her excitement about the union: “It is a pride to be part of the Wellta Motors team, with whom we share the vision of turning LETBE into a benchmark in the European market. This commitment is very important for HYT Group, and we are convinced that together we will be protagonists in the two-wheeled sector.”
Since its founding in 2021, Wellta Motors has expanded its presence in Spain, Andorra and Portugal, first distributing its own brand, then FELO Moto and now LETBE. In addition to Wellta’s experience in the sector, its founder, Edu Blanco, also chairs the Ebro automobile company (now EV Motors), which is expected to manufacture up to 150,000 vehicles annually in the Barcelona Free Trade Zone by 2029.
