Macbor held its first brand presentation to the international press on June 15 and 16 in Barcelona, a meeting that brought together journalists from specialized media, influencers and importers from more than ten international markets. The event marked a milestone in the brand’s history, reinforcing its presence and projection in the global arena.
During the day, attendees were able to delve deeper into the history of Grupo Motos Bordoy, a company with more than 50 years of experience in the two-wheeled sectoras well as in the vision, values and pillars that define Macbor’s identity. The brand has reaffirmed its commitment to the development of motorcycles with their own personality, conceived in Barcelona to respond to the demands of motorcyclists around the world.
Macbor range: “Motorcycles with Soul from Barcelona”
The presentation also made it possible to highlight the Macbor range, which currently covers the Adventure, Custom, Street Classic and Street Naked segments. Journalists and importers from Slovenia, Switzerland, Lithuania, Estonia, Latvia, Belgium, Netherlands, Türkiye, Hungary and Poland They had the opportunity to learn in depth about the positioning and evolution of the brand, as well as the roadmap that will drive its growth in international markets over the coming years.
The event also included a day of dynamic tests that put attendees in control of the different models in its range, allowing the essence of the brand to be transmitted beyond the theoretical presentations. Those attending the event were able to experience first-hand the behavior of the motorcycles that define the brand’s character on two wheels.
The celebration of this first international presentation represents a new milestone within the foreign expansion process that the brand has been developing in recent years. After consolidating its presence in different markets such as Portugal from 2020 and France from 2025Macbor continues to advance in its objective of bringing its product proposal, its identity and its values to new markets, relying on a network of importers and strategic partners that allow the brand to be brought closer to an increasing number of users.
With this first international presentation held in Barcelona, the firm strengthens its growth ambition, reinforces its positioning as a motorcycle brand with a European vocation and reaffirms its commitment to continue developing products with their own personality for an increasingly broader and international community of users.
With the aim of continuing to build a solid international presence, this project continues to advance and will increasingly allow motorcycles designed in Barcelona to roll on the roads of new European markets. This advance consolidates the brand’s global strategy, which is committed to bringing its philosophy and personality to new markets.
The brand maintains the formula that has brought it here intact, thanks to a varied, attractive and competitive range of products, but above all in constant evolution, as well as solid and close service, both for professionals and individuals.
More information and details about Macbor and its models by visiting its official website.
