Bordoy motorcycles does not cease its effort to expand its commercial network internationally, as they highlight with the birth of MB Motor Franceits new French subsidiary with which they intend to implement the Macbor and Kove brands in the Gallic market. As we have met by Le Repapire des Motards, this business movement by the Catalan group has been positively welcomed by the French public.
We must remember that, in 2020, this expansive process began with the foundation of its first subsidiary in Portuguese field. This ambitious business project returns to step forward with the presentation of MB Motor France, which will initially have even 32 official distributors distributed throughout the different metropolitan areas of the neighboring country.
MB Motor France 2025: A step towards the conquest of new markets
Bordoy Motos, founded in Jaume Boordoy I Ferrer in 1971, are official importers in our country in Sym, Niu, Qjmotor, Kove and have Macbor’s own brand. Currently, in the global sales computation They represent 8% of the market share In all two -wheeled segments in our country, so we can get an idea of the company’s business relevance in our market.
With MB Motor France, the Catalan group will introduce its own brand, Macbor. It will do it with a total of six models, with displacements between 125 and 510 cc, including the current versions of the Rockster, Montana XR and Eight thousands LC.
As for Kove, they will start the offer with two models initially: NK125 R and 800X Pro, with official prices of 3,699 euros and 9,990 euros respectively. In this same 2025 the arrival of the 800x Rally, 510x Pro and the 800x GT is expected. Subsequently, facing next year 2026, up to six more models of the Asian brand itself could reach.
