The 2026 edition of the Moto Guzzi World Days Not only will it go down in the annals of the brand’s history as one of the brands with the most public attendance. It has also become the starting signal for a new era within the transalpine firm. The inauguration of its new factory, as well as the opening of the new and long-awaited museum, have set the pace of the massive event held last weekend.
Moto Guzzi World Days 2026: the door to a new era
Almost five years of work and an investment of more than 50 million euros have resulted in one of the most visionary and ambitious industrial architecture projects in recent years. It is not just a new factory and a new museum, but a place where ingenuity and technology, legend and passion come together to generate new ideas and imagine and build the future.
In the same place where Moto Guzzi was founded 105 years ago, between the mountains and the lake, the American designer, winner of the Golden Lion at the Venice Architecture Biennale, has conceived a multifunctional center where innovation, experimentation and history converge, creating a unique cultural space. A visionary project that opens the doors to a completely new experience, within a harmonious and futuristic space. Michele ColaninnoCEO of the Piaggio Group, expressed during the inauguration:
“It is with great pride and a touch of madness that, after almost five years of hard work and an investment of more than 50 million euros, we inaugurate a new chapter in the history of Moto Guzzi. The project has involved a complete transformation of the factory and the museum, and is the work of Greg Lynn, friend and internationally renowned architect, with whom we have collaborated to fuse metal and robotics, silence and art.”
He concluded: “Overlooking the shores of Lake Como, in Mandello del Lario, surrounded by past and present, is one of the most avant-garde motorcycle factories, a technological benchmark in the global motorcycle industry. This was not an easy challenge, which together we have successfully overcome. Moto Guzzi is one of the most beloved and iconic motorcycle brands in the world: whoever rides a Moto Guzzi travels through more than a century of Italian history, with all our memories and all our hopes for the future.”
resounding success in a new edition of the GMG
During the four days of the Moto Guzzi World Days, The new venue received 40,000 visitswhile the museum registered almost 30,000 entries. In its 3,000 square meters of surface, the museum houses an extraordinary collection of 160 motorcyclesmany of them unique pieces of incalculable value. The view from the museum towards the new production lines connects Moto Guzzi’s past with the brand’s future.
On Saturday morning, a parade of 1,500 Moto Guzzi motorcycles of all eras traveled the route from Lecco to Mandello, led by the Corazzieri, the Honor Guard of the President of the Italian Republic, aboard their official Moto Guzzi California 1400 motorcycles. The entire Aprilia Racing MotoGP team joined the celebrations, including the riders Marco Bezzecchi, Jorge Martín and Lorenzo Savadorias well as the legendary Max Biaggi.
Furthermore, as they say from the brand “in the midst of so many motorcycles and so much passion, there was also room for romance: today, six couples chose to renew their wedding vows at the factory, in the large tree-lined plaza of the Wind Tunnel, one of the most emblematic buildings in the area, now completely restored and renovated.”
The Virgin Radio stage kept the party going every day, with guests talking about racing, travel and adventure, while free test rides started from the heart of the factory, giving around 600 enthusiasts the chance to ride the entire Moto Guzzi range on the road, from the classic V7 and off-road V85 to the sporty V100 Mandello touring and the long-distance Stelvio.
