We already told you last December the difficult situation that MV was going down to be involved by the economic crisis of the brand’s own group, Piere Mobility, Or what is the same, KTM.
Now it is the transalpine firm itself that announces its official separation from the Austrians and also confirms that it will be Art of Mobility SAa company controlled by the Sardarov family, who will be done with the total control of the Agusta MV group.
New horizons for Agusta MV
This strategic agreement guarantees that MV Agusta does not participate at all in the ongoing financial restructuring process of KTM, which allows the company to continue its positive growth path. In the last 18 months, MV Agusta has reinforced its financial stability under a fully revitalized management team. In 2024, The company sold 4,000 motorcycles, achieving an annual growth rate of 116% compared to 2023with total sales last year already matched in July.
2024 also marked the best year of MV agusta in sales of parts, with a 99% availability rate that covers the models produced until seven years ago. With this measure, the company also intends to safeguard its valuable network of suppliers and distributors, protecting them from possible financial disturbances, preventing them from being affected by the KTM restructuring process and reinforcing the stability of MV Agusta and the commitment to their interested parties.
As for the brand’s global sales network, the 219 active points of sale, including 41 service points, will continue to function as usual and the total number is expected to reach 270 this year. In addition, 20 non -European importers are already part of the distribution network. The commercial partners of MV Agusta have played a crucial role in the company’s achievements in 2024 and will continue to be key taxpayers for the future growth of the Italian firm.
The company has everything prepared to continue its positive expansion and continue to fulfill its commitments. The Agusta MV operations remain completely independent, and Varese is proudly the nerve center of all key activities, including products development, production, sales, marketing and after -sales services.
The development of the next generation of motorcycles progresses as planned, racing the way for a renewed, innovative and exclusive range and, as always, focused on celebrating its famous motto “Motorcycle Art.” Timur Sardarov, general director of Art of Mobility SA, has said: “It is a pride moment for all who are part of MV Agusta. Recovering the total control of the company means that we are now stronger and we are more focused than ever on offering excellence. In the last two years, the company has significantly reinforced its processes, systems and personnel. ”
Concludes: “These structural changes are the basis of the extraordinary results obtained in 2024 and will continue to promote our success in the coming years. I have full confidence in our management team, whose vision, combined with the dedication and professionalism of our renewed network of concessionaires, will lead MV agusta to new heights. My commitment, and that of my family, is to be a vital force for the Varese team, the region and all our partners. ”
