The historic MV Factory Agusta in Schiranna carried out its 1st edition of Open Doors to the Public on Saturday 21 and Sunday, June 22, to celebrate the 80th anniversary of the brand along with customers, enthusiasts, collectors and partners. Two exciting days full of passion, adrenaline and pride in a brand that has forged the history of Italian and international motorcycling.
The event attracted extraordinary assistance: Around 5,000 people from 36 countries – From Australia to the United States, from Chile to New Zealand, from Europe to Asia – participated in the various activities offered, including driving tests and guided tours of the factory. An exceptional participation level that once again confirms the deep link between MV Agusta and its global community.
Open days MV Agusta 2025: The first of many
During this 1st edition of open -door days, about 250 driving tests were held, which allowed the participants to experience the emotion of driving an agusta MV. Thanks to guided visits, more than 2,000 visitors also had the opportunity to explore the Schiranna factory from within, the company’s throbbing heart.
The presence of clubs, such as the Moto Club Innerzionale di Cascina Costa, a collaborator in the organization of this 1st edition of Open Doors, contributed to creating an even more attractive environment. Groups from all over Italy, as well as Germany, Beneux and France, further reinforced the feeling of belonging to the great MV Agusta family.
Luca MartinExecutive Director of MV Agusta Motor Spa, commented after the celebration of the event: “I want to sincerely thank everyone who contributed to the success of this event: our employees, partners, collaborators and, above all, the thousands of enthusiasts who decided to celebrate this important milestone with us.”
Concluded by saying: “The celebration of the 80th anniversary is not only a tribute to our history, but a new beginning. A concrete commitment to the future, driven by the same passion that has fed MV’s dream agusta for eighty years.” Undoubtedly a historic day for a truly emblematic brand within the motorcycle sector globally.
