In recent times, the British brand CCM has been offering us different novelties with which it intends to face the next and year and the following ones. Among them stands out the launch of its new Street Moto model, in standard and “Street Moto R” versions, or the official presentation of its Project X at Motorcycle Live 2024.
We are talking about an old-fashioned trail bike that retains that vintage design, characteristic of the brand, although it comes armed to the teeth in terms of equipment.
Jason Broome, new CEO of CCM, reveals key aspects about the future of the brand
Now, thanks to an interview he has given Jason Broomenew general director of CCM, to colleagues at MCN, we have learned what challenges the Bolton firm faces over the next 3 years. Perhaps the public presentation of the Project
Broome, during the Motorcycle Live celebration, comments: “I would say that in three years we will have new products and we will be present in multiple international markets. That is the ultimate goal. The group of customers that we can try to attract right now with the current range is going to be reduced, because they already have the motorcycle.”
Let us remember that CCM currently has up to 6 different models within its current range, although all of them are powered by the same 600 cc single-cylinder engine, associated with a 6-speed gearbox. This is not adapted to the current regulations imposed by the new Euro5+ regulations on anti-pollution.
“An adventure motorcycle fills a void that will occupy us for the next two years. In that period, we will have a new product, with a new engine, a new chassis, that will be available for sale, and then it will be another 18 months for homologation. We have already filled one of the gaps by adding an airbox, but now it is very difficult to meet the Euro5+ standards and design and develop a bike from scratch to meet those demanding requirements; “It takes a long time.”Broome explained.
Regarding the Project In return, CCM offers us a spectacular classic image along with a level of finishes and top-level components. It is expected to be ready next June 2025.
In fact, during the MCL celebration they already received the first reservations for the model. CCM estimates that by 2025, Project X manufacturing will take up approximately half of the brand’s operating time. Broome explains that: “We don’t want to put a numerical limit on it, because we don’t want to promise too much and deliver too little.”
Concludes: “We would prefer to say that CCM, as a manufacturer, makes about 300 bikes a year, and this will probably be around 50% of the production because it will eat up the production allocation of the other bikes. “We are in talks with international markets for the sale of our products, so I cannot put limiting numbers on anything.”
