Ducati closes the 2024 course with financial results that, for the third consecutive year, throw figures that attest the solidity of their competitive positioning in the two -wheeled sector. The brand has registered income higher than one billion euros (2024: 1.003 million; 2023: 1,065 million). A result achieved despite the challenges that characterize the sector and the current world competitive environment.
The exploitation result (EBIT) stood in 91 million euroswhich is equivalent to a 9.1% profitability (2023: 10.5%). A key figure, which also highlights the company’s capacity to focus on the generation of the financial resources necessary to support their strategic plans.
Ducati fulfills his profitability objective in 2024
During 2024 they were delivered 54,495 motorcycles To customers worldwide, a somewhat lower figure than the 2023 campaign with 58,224 units. However, and despite the decrease compared to the previous year, the main objective is to preserve the exclusivity and value of their products for their passionate customers.
Claudio DomenicaliCEO of Ducati, said: “2024 ends with a positive balance that, despite a complicated competitive environment, confirms our solidity and a reference profitability in the two -wheel market. We enjoy a solid financial base that allows us to invest continuously and significantly in research and development, innovation and competition.”
Concludes: “While we continue to reinforce the exclusivity and prestige of our product range and guarantee the high standards of quality and service of a product of excellence. This, combined with our commitment to make each duchatist feelApart from a big family, it makes the brand more dear than ever. ”
For its part, Henning JensFinancial Director of Ducati, added: “2024 was a complicated year due to especially difficult market conditions that the entire sector faced. In this context, we chose to focus on protecting global profitability, giving priority to long -term sustainability instead of limiting us to increase sales volumes.”
Concludes: “This approach, combined with new improvements in our efficiency, is in line with our premium strategy and allowed us to conclude the year with a profitability that has reached 9.1% on sales and an operational result that demonstrates our ability to generate value and guarantee a solid financial base, also in difficult circumstances.”
Facing 2025, Ducati presented to the public ten new models, further expanding an increasingly complete, sophisticated and technologically advanced products. Among them include the new XDiavel V4 and Multistrada V4, equipped with the V4 Granturismo engine, together with the Panigale V4 and the V4 streetfighter, both propelled by the last evolution of the Desmmosedici Stradale engine.
Also the Panigale V2, Streetfighter V2 and Multistrada V2, equipped with the new V2 engine, the lightest bicylindrical ever manufactured by Ducati. In addition, the company makes its entrance into the world of offroad with the presentation of its first motorcycle motorcycle, Available from June 2025 in selected dealers.
