SYM, one of the most loved and trusted brands in the scooter sector, has celebrated its 20th anniversary in Spain with a very special event in the iconic neighborhood of La Latina, Madrid. This event, which brought together the mobility press, was moderated by the well-known presenter Marc Martinand was attended by prominent representatives of the Bordoy Motorcycle Group and SYM Globalwho reviewed the history and achievements of SYM in our country.
Since his arrival in 2004 by the hand of Bordoy MotorcyclesSYM has managed to position itself as a benchmark in the Spanish market, thanks to its focus on qualityits close service and its excellent value for money.
During the event, Albert Bordoy (manager), Carlos López-Navarro (commercial director), and Alessandro Bifano (marketing director), accompanied by Wen Chieh Huang (Overseas Sales Director of SYM Global), highlighted the milestones achieved by the brand, as well as the challenges they will face in the future.
20 years of success and constant growth
SYM has come a long way since it landed in Spain, with barely 900 units sold in his first year. Today, after reaching a record of more than 13,000 units registered in 2022the brand has surpassed the 11,000 registrations in 2023consolidating itself among the best-selling brands on the market. With a market share greater than 10% from 2020SYM has remained within the top 5 of the best-selling brands in the scooter sector.
This success would not have been possible without the close collaboration with the Bordoy Motorcycle Groupone of the key players in the motorcycle industry in Spain. The history of the group, which began in Barcelona more than 50 years ago, has been fundamental for the development and consolidation of SYM in the Spanish market. The passion for motorcycles, the humane treatment and the constant vocation for improvement of Motos Bordoy have been pillars in this successful alliance.
SYM ADXTG 400: A crossover scooter to mark the future
To close the event, SYM presented its new crossover scooter ADXTG 400a totally new model that had been seen for the first time at the EICMA. This scooter reflects the brand’s commitment to new trends and the constant evolution in the mobility sector.
20th Anniversary Giveaway: Prizes for SYM Loyalists
To celebrate these 20 years of success, SYM has launched an exclusive raffle aimed at both current customers and those who purchase a scooter until November 30. With prizes like a TOP trip and rural getawaysin addition to free annual maintenance vouchersSYM would like to thank its customers for their trust throughout these two decades.
This giveaway, with more than 3,000 participants already registeredis just one of the ways in which SYM reinforces its commitment to its users, as reflected in its campaign “SYM, Always with you”.
Here’s to many more years of success and reliable scooters.
The celebration event of 20th anniversary of SYM Spain It was not only an opportunity to look at the past, but to chart a future full of promise. With 20 years in Spain and 70 years in the global industry, SYM continues to focus on quality, close service and trust that its customers have deposited in the brand.
