Suzuki Motor Announces a corporate image change with the arrival of its new redesigned emblem. This reflects the new corporate slogan, “By Your Side” (By your side), and embodies the brand’s commitment, since its foundation, to focus on the client, as well as the new possibilities of the future.
Suzuki Motor faces a new corporate era
To express this permanent commitment, the contour of the corporate identity of Suzuki, the iconic “S”, has been preserved and a flat design adapted to the digital age to represent new possibilities has been adopted. In addition, the traditional chrome has been replaced by high bright silver paint to reduce the environmental impact and express the transition to a new era.
The new emblem will be presented, starting with the conceptual models, in the “Japan Mobility Show 2025.” Looking ahead, Suzuki will continue to respond flexibility to changes in time from the client’s perspective, with the aim of becoming “A mobility infrastructure closely connected to people’s lives”.
Toshihiro Suzukidirector and president of the brand, he said about this milestone in Suzuki: “The new emblem represents Suzuki’s commitment to create valuable products with the client as a priority, as well as our determination to face new future challenges.”
Concludes: “Under the corporate motto” by your side “, we will continue to accompany our clients, offering mobility infrastructure closely connected to people’s lives, contributing to the achievement of a sustainable future.”
