This is how Ferrari keeps 90% of its cars in circulation

For many, the life of a car means use it for a purpose for a certain time and then get rid of it. In most cases it is a work tool that ends up being sold and, finally, scrapped after a few years. However, there are cases that are quite the opposite. For example, it is said that 90% of Ferraris are still in circulation. And that in absolute terms, since the creation of the brand in 1947. How is it possible that most of them are still alive after almost eight decades?

The first thing is to keep in mind that Ferrari is not just any manufacturer. Unlike generalist brands, it does not sell millions of cars each year, its production is reduced to a few thousand. Furthermore, they are aspirational vehicles whose owners try to keep them in the best condition for as long as possible. If we talk about classics, even when they change hands undergo restorations and specific jobs so that they continue like the first day.

According to Andrea Sciolettidirect from Ferrari used vehicles, is one of the keys to its survival as a brand. The total production of the Maranello firm is currently more than 300,000 units in these 77 years, so it is a prodigy to maintain 90%. To give you an idea, Porsche said that around 70% survived. Scioletti stated that used ones are usually the gateway for new customers and that is why they bet on them. They do this through programs like Ferrari Approved.

It serves to certify the authenticity and condition of your vehicles, always committed to preserving their original condition. It is available for models of up to 16 years or 120,000 kilometers and provides additional extended warranty after reviewing up to 201 inspection points. Vehicles that qualify for the program have a higher resale value for obvious reasons. Additionally, there are other programs for other classic vehicles.