Since its birth in 2015, the Yamaha bLU cRU program has become an unrivaled pool of MX riders. Its purpose is to accompany promising young people on their sporting path, combining the highest demands on the court with learning full of values, camaraderie and personal improvement.
What began focused on the YZ125 category quickly grew with the arrival of the YZ65 and YZ85, creating a complete ladder to accompany riders from their first jumps in childhood to the elite of the EMX125 European Championship. Until today, More than 200 young talents in Spain have already promoted their careers thanks to this comprehensive support system.
Yamaha’s bLU cRU from the inside
The program reflects what this sport really means: daily effort, teamwork and family unity. In Spain, this commitment goes one step further thanks to a special personalized aid and monitoring program led by Alvaro Lozanoformer champion of Spain and one of the leading figures in national motocross.
His career at the highest level allows Álvaro and his team to provide an expert vision, closely accompanying each driver in their technical and sporting evolution to ensure that they have the necessary tools to grow not only as fast and competitive athletes, but also as athletes trained in firm values.
Yamaha’s support accompanies the riders at every stage of their evolution through comprehensive technical support that includes specialized mechanical assistance in the paddock, supply of spare parts and the direct support of a leading brand so that they can focus solely on giving their best.
A solid sports structure
Through progressive growth in YZ65, YZ85 and YZ125 categoriesthe program fosters a solid youth academy where the youngest learn and compete under the official Yamaha discipline from an early age, culminating each season in the great European challenge of the MXoN Superfinal.
There the best talents on the continent meet to compete for training scholarships and official support that boost their careers at an international level; Thus, with the constant work of the athletes, the unconditional support of their families and the technical support of Yamaha, bLU cRU demonstrates that crossing the finish line is just the beginning of a great future in motocross.
To reflect the essence of this project and the work of so many years, the program organization has produced a documentary video focused on the history of Jose Luis Morenoone of the talents of the bLU cRU program, during one of the events of this season’s Spanish Championship.
“Through his experience, the piece emotionally captures the passion, dedication and daily effort that motocross demands, showing how the support of the brand and family unity become the definitive impulse for new generations to pursue their dreams with determination in each race”they explain from the brand.
For more information and details about Yamaha’s bLU cRU program you can go directly to the official Yamaha Motor Experience website, where you will also have access to the participation bases for each of the three training categories covered by this sporting initiative.
