Yamaha Motor Co., Ltd. has made public, simultaneously, the acquisition of two new companies with which to intend to expand their business range globally. As I did in the past with other brands in the form of alliance or acquisition, this time Iwata’s firm opts for this last modality to take the services of a brand dedicated to the naval world, and another related to the manufacture of driving units for e-bikes.
Yamaha Motor bets on diversification
The policy used by Yamaha Motor From its origins it is focused on diversification. In this way we can verify its presence in sectors as disparate as the naval, musical or the world of two wheels. That is why the purchase of Telwater and one of the subsidiaries of the German company Brose, does not surprise us at all.
Regarding the first, as explained by the brand in its own press release, it announces that “His subsidiary, Yamaha Motor Australia Pty Ltd., has signed a purchase agreement with BRP Inc. subsidia and other regulations. “
Telwater is one of the oldest boat manufacturers in Australia, and one of the main producers and vessels of vessels in the southern hemisphere. The company specializes in the manufacture of aluminum vessels, with brands recognized such as Quintrex, Stacer and Savage, which meet a wide range of customer needs.
The acquisition of Telwater Its objective is to strengthen the bases of the Yamaha Motor nautical business, and the company seeks not only to expand its sales network in the country, but also to consolidate the foundations of its outburst business. Yamaha Motor positions the nautical product business as its main business, and in its New medium -term management planannounced in February, the company has incorporated the increase in the competitiveness of its main businesses as part of its fundamental policy.
On the other hand, we find the purchase of one of the subsidiaries that make up the business organization chart of the German company Brose. In addition, together with this acquisition, Yamaha Ebike Systems MotorYmesg, recently founded this month in Germany, will begin operating in June and its objective is to consolidate its presence in the market and expand its business.
Brose is a German manufacturer of automotive parts specialized in doors, electric motors and other devices. Fabric and sell bicycle drive units since 2014. Yamaha Motor will take advantage of Brose E-Kit development capabilities to strengthen the planning and development of new products.
At the same time, establishing a development base in Europe is the objective of the company to quickly understand the needs of the market, develop an operation that can respond with agility to the demands of local customers, capture new customers and improve the acquisition capacity in the key European market.
In addition, when using the extensive Brose service network, with more than 600 locations, the company will strengthen its after -sales service. The company has positioned the electric bicycle business, with a long-term growth planned, as a strategic business in the aforementioned medium-term management plan (2025-2027).
