Zero Motorcycles, following a plan destined to accelerate growth and consolidate its leadership in the global two -wheel market, has announced the transfer of its strategic headquarters to the Netherlands. This decisive step reaffirms the Californian firm’s commitment to a scalable, profitable and sustainable future.
Europe is consolidated as Zero Motorcycles expansion engine
Zero Motorcycles consolidates its growth relying on four essential pillars:
- European impulse: The new global headquarters in the Netherlands will unify international equipment in a nerve center within the fastest growing market for the brand. Europe has established itself as the Zero expansion engine, and this new headquarters will reinforce the performance and impulse already achieved in the old continent.
- Strategy for the USA: Despite the current tariff context in the United States, the company maintains its firm commitment to this market. After the successful launches of the XB and XE models, Zero will continue to invest in his human team and in his Network of American dealerships.
- Innovation Made in California: Scotts Valley will continue to be the center of R&D and engineering of the company, where the most advanced electrical models in the sector are designed and developed. Although some non -technical areas will move to Europe, the engineering nucleus will remain in California to lead the global technological innovation of Zero.
- Future investment: The main shareholder of Zero Motorcycles has compromised an additional investment of 50 million dollars to boost this transformation, strongly supporting the company’s strategy and its leadership in the market.
About this decision, Sam PaschelCEO of Zero Motorcycles has said: “Zero has led the electric motorcycle segment for almost two decades. With Europe, marking the pace of adoption of electric vehicles, moving key functions to the Netherlands will allow us to respond with greater agility to the needs of the market and strengthen our global operations. This change represents approach, discipline and leadership in the transformation of mobility on two wheels.”
The transfer will contribute greater agility, operational efficiency and better collaboration with strategic partners worldwide. Zero has a solid international distribution network, deep technical experience and the financial support necessary to continue leading the future of electric mobility. Paschel adds:
“Our brand, our technology and our global presence give us a unique position. Centralize our directive functions in Europe guarantees that Zero maintains its leadership position in the electric motorcycle sector and opens the way to the most exciting chapter in our history.”
