Ducati presents Ducati Factory Made (DFM)the new program that brings motorcycle customization directly to the Borgo Panigale production line for the first time. The program debuts in Europe with the Multistrada V4 and allows enthusiasts to configure the motorcycle of their dreams with near-custom details at the time of order, with options installed directly on the production line.
With Ducati Factory Made, the motorcycle is delivered according to the customer’s specifications, without the need for subsequent interventions or modifications in the after-sales service. In-line assembly guarantees assembly uniformity and quality standards, in line with Ducati processes.
Ducati Factory Made in detail
Among Ducati Factory Made’s main innovations are colors and decorations that allow customers to express their style through unique and distinctive combinations. The range covers from Icon colorswhich symbolize Ducati tradition, to the bright colors of the Style serieswhich enhance elegance and modernity, and the matte colors of the Sophistication collectiondesigned for those looking for an exclusive and distinctive touch.
Those who wish to enhance the sporty spirit of their motorcycle can choose the Performance decorations or the exclusive decorations Ducati Corseinspired by the racing legend. The Ducati Factory Made program also marks a new chapter in the collaboration between the Borgo Panigale manufacturer and Automobili Lamborghini, which has already resulted in special versions of the Diavel 1260, the Streetfighter V4 and the Panigale V4.
Among the color customizations available, the program includes some of Automobili Lamborghini’s iconic and exclusive Ad Personam options: Viola Pasifa, Arancio Xanto, Giallo Belenus, Blu Uranus and Verde Scandal. On a technical level, the Ducati Factory Made program offers a wide range of components, such as cast wheels in various colors, forged light alloy or spoked wheels and color options for the rear chassis and brake calipers.
The Ducati Factory Made program also includes height configuration options for the rider and passenger seats, as well as the suspension, offering an almost handcrafted level of customization for the motorcycle of your dreams, straight from the factory. The program naturally gives the possibility to choose combinations of options from the well-known Touring, Adventure, Sport, Tech and Enduro packages to combine style, comfort and performance according to your preferences.
Likewise, the program offers us the possibility of customizing the Multistrada V4 Pikes Peak and RS models, which include specific equipment and decoration. In this case, the configurator allows fans to choose ergonomic options such as different seat heights, the color of the brake calipers (if they are not included in the livery) or technical details such as additional headlights and additional carbon parts.
Ducati Factory Made is now available on the official Ducati website, where you can configure the Multistrada V4 to your liking. Once configured, enthusiasts can send their Ducati directly to their trusted dealer and obtain a final quote with the chosen equipment.
