The countdown to the celebration begins Vespa Roma 2026 – 80 years of an icon. The Italian capital that embodies the elegant and cosmopolitan soul of Vespa like no other place, is ready to welcome enthusiasts from all over the world, with thousands of fans arriving from all continents. Davide Zanolini – Executive Vice President of Marketing and Global Communication, Piaggio Group, said:
“In Rome, we celebrate 80 years not only of a brand, but of a lifestyle that has uniquely inspired generations around the world. It will be a great celebration that will bring together passionate fans from all continents to share their love for Vespa and the innate sense of freedom that only it can create. All of this will be carried out with the unmistakable style and elegance that has always characterized Vespa on the streets of the world.”
Vespa Roma 2026 – 80 years of an icon in detail
The heart of Vespa Roma 2026 – 80 years of an icon will be the Italic Forumspecifically the Stadio dei Marmiwhich will be transformed into Vespa Village for the occasion. There, Vespa will welcome its guests to tell its story and showcase its future, with a parade of the rarest and most valuable historical models alongside the current range, lifestyle and fashion collections, and endless merchandising opportunities in a dedicated shopping area.
Sponsored by the City of Rome, the four-day event is completely open to the public and has extensive programming. The Village’s main stage will offer non-stop entertainment and special guests, with music and energy guaranteed by Radio Deejay and their talents. Naturally, the participants will be the protagonists with their models from all eras, along with theVespa Clubs from 48 countries.
Event programming
Thursday June 25
The inauguration and opening ceremony of Vespa Village at 1:00 pm will mark the official start of the event. Next, the Commemorative Coin – issued by the Ministry of Economy and Finance and minted by the Istituto Poligrafico e Zecca dello Stato – will be presented and the official philatelic postmark ceremony will be carried out by Poste Italiane.
The photographic exhibition “80 years of Vespa”, curated by Giacomo Bretzel, will open to celebrate the stylistic evolution of the brand and its cultural and social impact. The evening will feature live music and entertainment from Radio Deejay and DJ Molella.
Friday June 26
Vespa Village will be in full swing with initiatives from Vespa and its partners. The Vespa Clubs will be protagonists with the Vespa European Rally Championship and the Gimkana World Championship. Live performances and a DJ set by Wad will take over the Radio Deejay stage.
Saturday June 27
The long-awaited Grand Parade will take place in the morning: thousands of Vespas from all eras will tour the streets of Rome, passing through the most emblematic places of the city. It promises to be a spectacular explosion of color that will sweep through Rome like never before in Vespa history. In the afternoon and evening there will be a treasure hunt in the Village and the Vespa World Club awards ceremony for the Sports and Tourism championships.
Sunday June 28
He Concorso di Eleganza (Concours d’Elegance) will be, as is tradition, one of the most spectacular moments of the program, with a parade of the most exclusive and valuable Vespa models. The official closing of the Village at 3:00 p.m. will mark the end of the celebrations, with the music of Radio Deejay enlivening the entire day until the awards ceremony and the departure of thousands of Vespisti home.
Vespa Roma 2026 – 80 years of an icon has brought together several partners who share the fundamental values of maca: ENIthe technology-driven global energy company committed to a socially just energy transition, together with Isybankthe digital bank of Intesa Sanpaolo, a project born within the Banca dei Territori Division directed by Stefano Barrese.
Antonio ValituttiCEO of isybank, noted: “Just as Vespa has made mobility innovation accessible to millions of people over the years, isybank makes technology accessible to everyone. That’s why we join Vespa in celebrating an iconic story whose values we share.” More information and details on the brand’s official website.
