The sports divisions of the manufacturers seem to have taken a backseat in recent years. The needs of move forward in terms of electrification They have relegated one to a position unfavorable to those more passionate vehicles. However, a balance is beginning to be found between both parties. In fact, that BMW M has sold more than ever last 2024 is mainly due to the fact that there have also been electrified models in the range for years.
Last year, They sold 206,582 vehicles with the signature of BMW M. This is the best figure in its history and exceeds by 2% the sales of the previous year, which had been the first to break the barrier of 200,000 cars. In fact, the German brand is very proud to be able to say that the 9.4% of total sales They correspond to the sports division. And yet, their most die-hard fans would say that most of what they sell are not pure M’s. In fact, the one that accumulates the highest number of sales is an electric…
He BMW i4 M50 has been crowned the best-selling model in the sports division for the third consecutive year. It is something that it has achieved since its launch and that has helped increase its total sales. Despite its 544 HP achieved thanks to the union of two electric motors, we could say that It is not a pure BMW M. This is because the brand also includes the M Performance in the total count. We could say that two thirds of the total are M of those considered as lightas there are some such as the BMW M135, the M340i or the M760i.
And that the black legs, the high performance models, they increased their share by 8% last 2024. It is noted that there are many customers who fear that this is the end of pure combustion vehicles and sales of some such as the BMW M2 or the M3 Touring increased. If we add others such as the BMW M4, the M5 and M5 Touring or the XM to the list, the sales reach 66,805 units.
At a global level it is working quite well for them, since it leads sports car sales in United States, United Kingdom and Germany; who are the main buyers of this type of vehicles. We will see if the arrival of the future electric BMW M3 helps them continue growing.
