BMW Motorrad announces its return to EICMA 2024

EICMA 2024which will take place from November 5 to 10 at Fiera Milanobegins its preparations so that everything is conveniently arranged in what will be the 81st edition of the well-known Milanese motor event.

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BMW Motorrad back at EICMA 2024 after three years of absence

TO EICMA 2024As every year, the most important brands in the two-wheeled sector will come, both motorcycles and equipment and accessories. Among them, after three editions of absence, will be BMW Motorrad, which returns with all its latest news.

This has been confirmed Markus Flaschnew director of BMW Motorrad: “It is a great pleasure to announce the presence of BMW Motorrad at EICMA. “I can’t wait to experience this great show first-hand and share the immense passion that animates us with our entire community, two-wheeled enthusiasts and fans of our brand.”

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Let us remember that Flasch and Alexander Buckan became the new visible faces within the management of BMW Motorrad last October. Markus Flasch took over as CEO of BMW Motorrad on November 1, 2023, after holding the position as Product Line Manager.

Until then he had been responsible for the development and conception of all BMW mid-range and luxury vehicles, as well as Rolls-Royce. He has worked for the BMW Group since 2015 and was previously director of BMW M GmbH, among others.

BMW Motorrad announces its return to EICMA 2024

BMW Motorrad will show its new GS range, the new BMW CE 02 2024 or its latest technological advances that it will include in upcoming new models. Also its complete range of equipment, both for the biker and his motorcycle, where we find clothing and accessories of all kinds.

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