Bajaj Auto has launched its entire range of motorcycles in Flipkartthe well-known Indian e-commerce platform. Thus, the Indians become the first company to offer a wide portfolio of motorcycles online, from 100 cc to 400 cc machines. Of course, the range of available models includes the popular Press, To dominateAvenger, Platen and CT.
This adventure starts with the possibility that, initially, clients from 25 cities will be able to reserve their Bajaj through Flipkartwith plans for future expansion. Of course, they will have discounts, special promotions…
Sarang KanadePresident, Motorcycle Division, Bajaj Auto Ltd., said, “We are pleased to announce our collaboration with Flipkart, marking a new era in Bajaj motorcycle shopping. This initiative underlines our commitment to innovation and customer convenience.”
And Mr. Kanade continues: “By offering our wide range of motorcycles on Flipkart, we are not only expanding our reach but also providing a quick and easy shopping experience. This collaboration is a crucial step in our omnichannel strategy, ensuring that our customers have access to our products both online and offline, enhancing their overall experience. We are excited to serve our customers in this new and exciting way.«.
For its part, Jagjeet HarodeVice President of Electronics at Flipkart, commented: “We are delighted to collaborate with Bajaj Auto to bring their wide range of motorcycles to our platform. By offering Bajaj motorcycles on Flipkart, we are not only expanding our automobile category but also making it easier for customers across India to book their preferred motorcycles from the comfort of their homes. We have seen a very positive response from consumers when booking motorcycles online, and this launch is a significant milestone in our aim to democratize access to consumers.«.