The month of May arrives full of arguments for those who are thinking about changing their motorcycle, making the jump to a scooter or getting a new mount with more personality. The Piaggio Group has launched a special campaign that affects its four major brands: Aprilia, Moto Guzzi, Vespa and Piaggio. A commercial offensive that combines direct discounts, financial advantages, exclusive promotions and the possibility of testing the models on the road for a few Open Days which are held from Monday, May 18 to Saturday, May 23 at participating official dealerships.
The proposal is especially interesting because it is not limited to a single type of user. There are options for those looking for sportiness with an A2 license, for lovers of medium and high displacement trail bikes, for those who value classic Italian style or for those who need a practical, efficient scooter with good capacity for daily use. In other words: May becomes a very favorable window to approach the Piaggio universe, whether from the more passionate side of Aprilia and Moto Guzzi or from the urban and functional approach of Vespa and Piaggio.
Aprilia, Moto Guzzi, Vespa and Piaggio offers in detail
In the case of Apriliathe Noale brand keeps its sports DNA intact, but extends it to very different formats. One of the main protagonists is the new Aprilia SR GT 400, an urban crossover scooter that comes with a price from 6,750 euros. Its approach combines the agility of a scooter with a more adventurous image and a staging clearly inspired by the racing spirit of the Italian firm.
The Aprilia Tuono 457 also stands out, a naked that is especially attractive for users with an A2 license. Light, agile and with a very marked aesthetic, it has a direct discount of 750 euros during May and access to DreamRide Gold financing conditions. For those looking for a higher level of performance, the Tuono 660 Factory offers a bonus of 1,000 euros, while the versatile Aprilia Tuareg reduces its price by 1,250 euros. These are relevant figures in models that, due to their character and technical approach, aim directly at the motorcyclist who wants something more than a simple means of transportation.
Moto Guzzifor its part, is committed to reinforcing its road-going and adventurous identity. The eagle brand maintains that particular magnetism that mixes tradition, mechanics with personality and a very own way of understanding motorcycle travel. The Moto Guzzi Stelvio, one of its great current references, debuts in 2026 with the Grigio Climbing and Verde Hiking finishes, two decorations that enhance its adventurous profile. Until the end of May, this model benefits from an exclusive discount of 1,500 euros.
The V85 family also enters the campaign with prices starting at 13,050 euros and a direct advantage of 1,250 euros for the customer. It is a particularly interesting range for those looking for a trail with classic aesthetics, a comfortable posture and traveling capacity without falling into the excessive sophistication of some current maxitrails. The V7 range, an absolute icon within the Moto Guzzi catalogue, reduces its entry price with a discount of 500 euros, keeping intact that appeal of a simple, elegant motorcycle steeped in history.
In the most emotional section, Vespa celebrates its 80 years of history with a proposal that combines legacy and innovation. The Vespa 80th Special Edition, available in the Primavera and GTS models, commemorates the birth of the myth in 1946 with an exclusive series in pastel green, classic design rims and, in the case of the Primavera, side ventilation grille. Its price starts from 5,750 euros.
But Vespa doesn’t live on nostalgia alone. The new Primavera and Sprint S increase their equipment with digital instrumentation, rear disc brake and Keyless intelligent keyless start system. They are improvements that fit very well with current urban use, where comfort, safety and connectivity increasingly weigh in the purchasing decision. Additionally, through the DreamRide Now program, the Vespa range can be financed at 0% APR, a notable advantage for those looking to spread the payment without interest.
Finally, Piaggio It focuses a good part of its promotions on smart mobility and its high-wheel models. During May, Liberty, Medley and Beverly have special financing plans with no down payment and 0% interest, a formula designed to facilitate access to practical, efficient scooters that are highly adapted to urban traffic.
As for direct discounts, the Piaggio Medley includes a reduction of 400 euros, while the Piaggio Beverly adds a 500 euro discount. The MP3 family, one of the great references in the three-wheeled market, has economic advantages of up to 750 euros and, exclusively this month, free registration. A particularly interesting promotion for users looking for stability, security and extra confidence in the city and on the road.
With this campaign, the Piaggio Group makes May one of the most attractive times of the year to approach its dealers. The combination of discounts, special financing and free trials allows you to compare sensations, evaluate real options and make a more judicious decision.
