“Forma – Feelings designed by Ducati in Borgo Panigale”, the exhibition at the premiere of Milan Design Week 2024

The Bologna-based motorcycle manufacturer fits perfectly into the context of the Fuorisalone with the exhibition “Form – Feelings designed by Ducati in Borgo Panigale”installed in a place in line with the brand's values: the Leonardo da Vinci National Museum of Science and Technology.

The exhibition was created with the aim of accompanying visitors in discovering the design process through which all Ducati motorcycles are created. An aesthetic, technological and performance combination.

Andrea FerraresiDirector of Strategy and Ducati Stile Center, comments: “At Ducati we consider style and love of beauty as fundamental elements to create emotions and experiences capable of going beyond the pleasure of driving. Our “Reduce to the Max” design vision offers a symbiotic integration between form and function, in which every element is essential and superfluous has no place.”

Concludes: “Bringing our style principles to Milan Design Week is perfectly aligned with our business strategy and adds value to our approach to design”. The exhibition “Form – Feelings designed by Ducati in Borgo Panigale” It is structured through a journey in seven stages.

“Forma – Feelings designed by Ducati in Borgo Panigale” in detail

These represent the crucial steps through which the designers of the Centro Stile Ducati, and the engineers of the R&D department, transform the idea of ​​a motorcycle into a true work of art. The Ducati model used to describe this process is the super sports car par excellence of the Borgo Panigale range: the Panigale V4.

The Italian brand inaugurates the exhibition "Shape – Feelings designed by Ducati in Borgo Panigale" at its premiere at Milan Design Week 2024

The immersive itinerary of the exhibition opens with a space dedicated to “Brief”the document that provides designers with general guidelines with which to begin the stylistic creation of each motorcycle.

The next phase of “Analysis and Concepts” It is a flow of research in which the designer's thoughts oscillate between art, music, places, colors and shapes, composing a picture from which the personality and character of each new Ducati model are born. The third stage of the exhibition is dedicated to the “Sketches”the medium through which Ducati designers put all their ideas on paper.

Next, the most effective proposals are materialized in 3D CAD models that allow the creation of the first physical models, the so-called “Proportion Models”among which the best solution is selected.

The Italian brand inaugurates the exhibition "Shape – Feelings designed by Ducati in Borgo Panigale" at its premiere at Milan Design Week 2024

At this point, the exhibition “Form – Feelings designed by Ducati in Borgo Panigale” continues with the next three steps that lead to the actual birth of a new Ducati motorcycle, through the “Modeling in Clay”. A 1:1 scale model refined by hand like a true sculpture, using highly moldable synthetic clay.

Is he “Master Model”a resin model that allows you to perfectly highlight lines and surfaces and evaluate any refinement, to then arrive at the “Clinic Model”which is a faithful representation of the final product (paint included) as well as the last step before entering production.

The narrative of this process in seven stages within “Form – Feelings designed by Ducati in Borgo Panigale”, It is constructed in a way that is fascinating and immersive. It allows the public to access never-before-seen content, made available to the public by the Ducati Stile Center and to speak directly with the designers present.

The Italian brand inaugurates the exhibition "Shape – Feelings designed by Ducati in Borgo Panigale" at its premiere at Milan Design Week 2024

Furthermore, at the exit of the exhibition “Form – Feelings designed by Ducati in Borgo Panigale”visitors will be able to enjoy an exhibition of six motorcycles from the Panigale family: the Panigale V4 Bautista 2023 World Champion Replica, the Panigale V4 Bezzecchi 2023 Racing Replica, the Panigale V4 SP2, the Panigale V4 R and the Panigale V2, as well as a Panigale V4 S with which to experience the excitement of getting on a Ducati.

The exhibition “Form – Feelings designed by Ducati in Borgo Panigale” It will be open to the public until April 21 at the following times:

  • Tuesday 16, Wednesday 17 and Thursday 18 April from 10:00 a.m. to 8:00 p.m.
  • Friday 19, Saturday 20 and Sunday 21 April from 10:00 a.m. to 9:00 p.m.

The entrance to the area of ​​the Leonardo da Vinci National Museum of Science and Technology dedicated to the exhibition is located in Via Olona, ​​6 bis.

More information about the design principles of the Bologna motorcycle manufacturer by clicking here.

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