TRIUMPH MOTORCYCLES has reached a historical sales record in 2024, overcoming for the first time the barrier of the 100,000 motorcycles sold worldwide. With a total of 134,635 units marketed, the British brand has experienced A 64% growth compared to 2023.
Triumph’s sales increased in all regions in which the brand has a presence, with India achieving the greatest growth thanks to sales that reached 29,736 units, and the region of America (which includes Brazil, Canada and the USA) increasing its sales by 44% compared to 2023.
The good results were also notable in the markets in which the brand is present through distributors, which experienced a sales growth of 33%; in Asia, with a growth of 30%; and in European markets, which remain the region of more volume for Triumph and where growth was maintained in conjunction of 18%.
Ascending growth of Triumph sales
Since 2019, Triumph motorcycles sales have increased by 123%growing in all markets and with an outstanding evolution in Brazil, Italy, Japan, Turkey, Hungary, Poland, Mexico and India, where Triumph sales have more than duplicated since 2019. This growth of sales is also evident in the expansion of the global network of concessionaires and distributors of Triumph, which has increased to the 950 points of sale, with more than 230 new commercial partners to the brand since 2019.
Triumph has also invested in expanding its package of products and services for motorists, with the launch of TRIUMPH PERFORMANCE LUBRICANTSthe extension of the factory guarantee, better offers of financing and new collaborations and clothing ranges that, together, have given rise to a new income record in the area of spare parts, clothing and accessories (PCA).
Likewise, in response to the growing worldwide demand for lower displacement motorcycles, Triumph launched the SPEED 400 and the 400 X Scrambler, two 400 cc models that arrived at the dealers in early 2024 and that were designed from scratch with a new monocylindrical engine platform. The objective was to offer a fun, agile driving experience that inspires motorists of all ages and levels of experience.
Triumph also first entered the Motocross market, with the arrival in May 2024 of the TF 250-X to the new Triumph dealer network specialized in Offroad. With a leading weight-power ratio in its category and the most complete technical and component specifications package ever released to the ultra-competitive motocross segment of 250 cc, this new model has been acclaimed by specialized media and pilots around the world.
The first 450 cc motocross model of Triumph, the TF 450-RC Edition, was presented in September 2024 and is now available in the dealers. The ambitious program of new Triumph models maintained its continuity in the usual market of +500 CC, identifying existing gaps of new models, creating special editions to meet the demand of customers and updating the models to meet the new Euro5B environmental regulations.
The new Daytona 660, which resulted in the creation of the sport category of the firm, reached the concessionaires during the spring of 2024, driven by its tricylindrical engine as a completely new proposal, for a whole new generation of motorists within the segment of the medium -displacement sports.
The updates continued in four other ranges of models such as the Rocket 3 Storm, the Tiger 1200, the Tiger 900 and the SCRAMBLER 1200, which now offer more technology, greater performance, a more refined driving and better style, with new graphics and updated color schemes. Several special and limited editions were also launched: the T120 Elvis Presley Limited Edition, the Triple 1200 RR Breitling Limited Edition, the Triple Tribute Tribute Tribute and the Thruxton Final Edition.
Paul Stud, commercial director of Triumph Motorcycles, says: “We are very satisfied with the growth we achieved last year and which is the continuation of an incredible continuous growth streak since 2019, despite the complicated world economic climate. I would like to thank our unconditional followers for their continuous support for the brand and welcome the Triumph family to all new owners. ”
The executive director, Nick Bloor, adds: “This level of global growth is a tremendous achievement that has required a great effort on the part of all those who work in Triumph and our commercial partners worldwide. All those involved can be very proud of the role they have played to help Triumph prosper worldwide and achieve this sales record. ”
By 2025 the brand returns with new models such as the Tiger Sport 800, Speed Triple 1200 RS, the Speed Twin 900 and 1200 and the launch of a new Speed Twin 1200 RS; Not forgetting the special editions included in the Bonneville Icon Edition collection and the new Bobber TFC and Rocket 3 Evel Knievel of Limited Edition.
For more information about the Triumph range, you can visit its official website or any of the authorized distributors with which it collaborates in our country.
